Choice B looks way too generic.

I like option A better because it is easier to read.

The picture with the path in the woods is just really cheesy and looks like a religious Hallmark card.

I prefer the more abstract look.

It stands out more. The cover is easier to read which makes me think I can understand the rest.

easier to read title

I mean, you're already stressed and depressed about Alzheimer's disease effecting someone you and choice B makes it even more low with the grim and foggy forest. In choice, at least it's more lively and colorful.

A possesses the additional sentence "A Guide for Caregivers" which makes it very clear what this book is about.

Design work on option A is phenomenal. Option B looks like a romance novel. A has a great color scheme and looks like a legit book.

Choice a is too wistful and cliche.

B is too sad, looks like a sympathy card. It looks like there is nothing you can do anymore for the person you care for.

B looks too much like a cover for a fictional novel, A seems more non-fiction looking

I think Option A is more neutral and doesn't necessarily elicit negative or sad feelings when seeing the image. I think it allows the viewer to see the book for what it is and what it's about. Option A would grab your attention and make someone more likely to want to pick the book up to see what it has to offer the reader.

A focuses more on text that is descriptive.

The artwork on A really grabbed my attention and I think it fits given the topic. B is nice but, to me, it looks more like the cover of a fiction novel.

I like choice a because it looks have better information. Choice A has a better guide and more helpful information.

I like this photo alot, depicts what happens when you deal with someone with this disease and invokes emotions. A just feels cold and like a bunch of tips.

I like the picture of the forest. Forest make most people feel comfortable. Reminds them of natural environment.

IF SOMEONE IN MY FAMILY HAS THIS DISEASE I WOULD PICK CHOICE B FOR SURE BECAUSE IT WOULD BE RELATABLE FOR ME.

I think the picture and the way the words are placed on the book cover are more clear as to what the book is about

The imagery of this design captures my attention more than the alternative choice.

The image is more suggestive, plus A looks like a child designed it.

I really like the image of someone lost in the fog as symbolic of Alzheimer's. I also like the highlighting on the author's names - it highlights that this book was written by someone with a scientific background that is likely to offer reliable advice.

The cover is more picturesque and eye catching. It makes me feel like I can better relate to the book

It looks more professional. The other Ad looks like it is not real.

More soothing photo and cover

I like the cover for Choice B most.

this seems more intone with someone going through a tough time. I can relate to the scenery.

By far I prefer option B. I really like the artwork.

I prefer this imagery. Alzheimer's is a horrible disease, and anything that can give you some type of peace--even if it's just a pretty picture on a book cover--is welcome to a caregiver of someone suffering from it.

I love the imagery of this cover and how well it captures the illness.

I like this cover, the fog kind of represents the disease to me. The cover just looks better anyways, as I like nature type pictures

More visually appealing. Also more introspective feeling ad.

I love this cover. It looks attractive. It gets your attention. Thank you.

I like the cover of B better. I think this is such a depressing topic that the cover of B makes it seem to have a little less of a medical textbook feel to it.

I would chose Option B. The image of the person walking in the foggy setting is very appropriate to the book title. The difficulties faced by someone caring with Alzheimer's are portrayed well in the image because of the uncertainties faced by the caregiver. However the sun peaking through to help guide does offer hope.

Choice B looks a little more thoughtful and less "free pamphlet the doctor gives you when you leave the office". It is clear what the book is about but still looks like a book I could read and understand without tons of medical terms.

Cover stands out more, has more emotion

B looks more soothing and appealing to me

This is like the person in last in the wood which goes with Alzheimer's Disease cause you forget stuff.

I like the Personal Touch of a actual person being on the cover

B comes across to me as a little more personal with the visual scenary.

This seems more caring and loving. The other option makes me feel coldness and uncaring.

I like that the cover is a typical book cover, it doesn't scream that it's a self help book of sorts. Option A is too much like a handbook or something you would see sitting in a doctors office. I like that B is a simple friendly book

This is a bit more peaceful.

I like B because I think the picture is calming and appealing with the person walking in the mist.

I suspect several people I know have failing brains. I like that phrase.

I like the more soothing color scheme of the one. The other one looks a lot to me like a boring textbook, and I feel that the colors are sort of garish.

it looks more personal and caring

the cover image has a more sympathetic look on Alzheimer's disease