It emphasizes the profit angle.

I prefer the use of the words lucrative and adventure and think they would be more enticing to customers.

this looks more appealing for me

This one sounds like it would be more useful to so i could find out how to turn my trip into a adventure.

I would love to know how to make travel lucrative that is an exciting thought!

The other title sounds like an ordinary tour guide. I'm more interested in this one, because it sounds like they have ways for me to get the most of my trip or even make money from it from the word "lucrative".

This one sounds better overall I think. It better grabs my attention.

B sounds like you are looking for something illegall (underground). A sounds like you are looking to have fun on your next vacation. A sounds like you are wanting to plan some fun activities to see and do. It sounds like it will give you useful information.

I find adventures interesting. so, to me option A sounds like fun. Option B on the other hand does not clarify what,"Underground playbook" is.

This sounds like I'll learn how to make money during or because of my trip, which is intriguing.

not a fan of the word 'playbook' in the other option for some reason.

This sounds like a much more appealing option;making money while traveling.

I like the idea of a "lucrative adventure" so that is a more appealing part of the title for me.

The title is more enticing than option B. It captures your imagination.

Sounds a little more intriguing and more clear

It sounds like something I would like. I want to know how to have great and lucrative adventures.

this book sounds much more interesting.

Succinct, gets the point across a bit better than option A.

I like the shorter title... and the tie-in of "vagabond" and "underground" kinda makes sense to me.

I don't tend to associate 'vagabond' with 'lucrative', or have profit in mind while traveling, but 'underground' seems full of mystery and secrets that intrigue me.

this title would appeal to a broader audience of travelers

I picked B because I liked underground playbook. It sounds interesting and intriguing,

Title is much more appealing and attention grabbing.

The concept of a playbook sounds a little more fun, and I travel mostly for fun - not profit.

If I wanted to read about going on a worldwide trip this would be the book title I would grab. It sounds so bad but good, it sounds behind the scenes but yet out in the open, and it sounds like it's forbidden but a whole lot of fun!

Less wordy and more to the point for me.

This title sounds like there are secrets to be discovered and this book would be the source to discover them. The title suggests that there will be exciting places to visit that not many others know about and by purchasing this book I would now know about them too

I like the idea of having a secret book to travel the world. It makes me think the book will tell me of places to visit off the beaten trail. I would feel like I was getting insider knowledge if I bought the book. It sounds enticing to me.

The title just sparks more interest.

I like this one a lot better because it is almost like a secret that people will want to buy and read to make them more educated.

Traveling the world would bring in a wider audience.

I greatly prefer the one that talks about travel.

B sounds interesting and fun. An Underground playbook peaks my interest.

This title is a bit more desirable because of the brief nature of the tagline. I can get a gist of the subject matter right away with simple descriptors.

I choose B because this book seems very interesting and engaging.

B sounds more interesting, it seems like it has real world info about how to get around while A sounds like it is going to have info about working while traveling or something to do with business, it does not sound fun. B has a mysterious but distinctive name and i get a good impression about what it would be about.

It sounds more adventurous and exciting

sounds like it would have detailed instructions

I chose A because it is short and to the point.

I chose this option because i think it appeals more to to men with the playbook line. It stands out much more to me also its a tad bit shorter which fits on one line and easier to read

B is more straightforward and curiosity enducing

I think it would be nice to to secrets to traveling

THIS MAKES IT SOUND MORE ENTICING

I like choice B because it is direct about the topic of the podcast. I like how intriguing it sounds since it doesn't explicitly state what it will help me with. Choice A sounds like an infomercial and something I would avoid since it sounds like an angle to get money from me.

this sounds more exciting

This one sounds much more realistic and believable.

The other title was way too long.

I like b. I feel like I would be more likely to buy it because it may hold a secret.

I like this description better

I like that it focuses on traveling, not lucrative like the other choice