B comes off feeling like a "get rich quick" kind of thing. A is informative and interesting. A has me curious, so I think it did its job.

I would read the book title of option A, the book title of option A is well titled and well described. The description of the book title of option A is easier to understand.

I love to learn about leaders.

I prefer the option that tells me that I will only need to focus on 7 steps or rules. In our culture, 7 is a lucky number so if I am looking for wealth generation, the number 7 is a good sign. Telling me how to make 7 figures will allow me to think beyond 1 million dollars because 9 million dollars is also 7 figures. I also like that the word thought comes first in the title because if you think it, you can do it. All good products and businesses began with a thought.

I found the description more eye catching and would appeal to the public better.

A sound high quality, effective, and relevant.

I like that A is a lot more number oriented which feels more impactful

Option A sounds more impactful and structured

I chose A because I thought the title was exciting and made me want to read it.

A doesnt over promise with respect to the outcome. Also, 7 ways seems to offer good alternatives to finding the right solution

I think the shorter title is punchier and more attention grabbing.

Option A sounds a lot better. The title flows really well into the descriptor. And there’s really good symmetry in your descriptor line 7 ways to make 7 figures it’s a very good

I think Thought Leader is a catchy title and speaks to the topic well. Also, I like the use of the number 7 twice in the sub head. It grabs attention -- especially the 7 figure portion.

I think identifying as a thought leader and putting that in caps makes people more interested rather than just highlighting money in the title. Being a thought leader seems like something that's more than just money and I think people who just want to get their thoughts out and known can relate more to it.

choice B has a more descriptive tagline to the book title

I dig seeing "Your Million Dollar''. Grabs my attention right away.

The main title for A is far too vague and bland; I might even bother with the subhed after reading that

Option B is more relevant, makes more sense, and is easier to understand than Option A

I like option B the most because the million dollar message really appealed to me and brought my attention in.

I prefer B, as I think it sounds more professional. It sounds more useful. "7 ways" sounds more multilevel marketing type of thing, useless information that doesn't help you at all.

I like titles that have something to do with money first when it comes to taking on a new career or job adventure.

Option A sounds confusing and disordered. I have to think about what "THOUGHT LEADER LAUNCH" means for far too long.

Both options were pretty good but this one just seems a bit more professional and appealing to those looking to do what the book talks of.

I like choice B the best. I believe the title conveys the real message. The title lays out the premise in a concise and thought provoking manner

I like the sound of "Million Dollar Message" much better as a title.

I think that most of the people we are interested in money and this topic captures my attention, additionally I have always liked the plans and I manage to identify with this topic.

I chose B because it seems to be more descriptive. It gives an indication of how you will actually earn money with your message.

I prefer Option B because the book title sounds like giving help/hints on various fields one might be interested in, like being a successful author or speaker and, of course leader.

B sounds powerful, intriguing, and exciting.

B suggests I'll become a millionaire and I want the moneys, thought leader is boring.

Having "million dollar" in the bigger print is VERY eye catching

I prefer Option B, as this book title sounds more like an action item. If I was a entrepreneur I would found this book title to be attractive as it sounds like a blue print to success.

I like the phrase Million Dollar message and B uses it in the headline whereas A buries it in the text below.

I would choose B because this values me and my input whereas with A the title could refer to anyone, at least in the main title. I would want to value what I have and be shown how to use it.

I'm not sure if this is a physical book or online or both, in fact, that does not matter. A feels like a one time read, which is fine -- but B seems like something I'd go back to, look to if I was wondering about something. I love the word "Blueprint." Regarding A, I kinda sorta don't enjoy when numbers are used in titles -- it makes me think it's something I could easily google.

Choice B, "Your Million Dollar Message" grabs my attention, makes me think about the million dollar message, it does not sound like a stuffy boardroom CEO meeting, it sounds interesting.

I would buy option B because the title of book looks interesting

I like option B with the million dollar message. This seems like a more gripping title. I feel like this is more intuitive and makes sense for a book. Both are good titles but I like option B more as it feels more tangible.

I like the idea of a blueprint which sounds like a comprehensive plan. I like this approach over a list which seems to saturate every self-help market.

I picked option B because the Title hooks me. I like the idea of a Million Dollar Message versus Thought Leader Launch which doesn't feel as powerful.

Though leader launch doesn’t make much sense to me.

I think this title has a bolder statement that makes me feel energized about what I can accomplish after reading it.

I think it is better to have the million dollar name at the beginning to capture the interest.

The word Million Dollar in bigger letters and being first helps draw my attention to it.

I would totally read this book right now! I think that the subtitle in Option B is a lot clearer about process and what we can accomplish with our “million dollar message.” The important thing is the message, itself, right? That is what will propel us to success. I think as an emerging thought leader it is fun to imagine what tools we need to be equipped with to get our mission done, and so that is why, even though both titles work and are awesome, I like Option B.

B because I don't think a lot of people really know what a thought leader is and B has a more mass appeal.

Option B is more explanatory and seems like something more useful. It grabs your attention more right off the bat with stronger wording and a clearer message as to what you would be reading about. It seems less like something we have seen a 100 times before and that it would offer something new and different to the reader. Option B would appeal to more people and would make them more likely to pick the book up to see what it has to offer.

Neither of these really thrills me, but option B is a little clearer in just what it serves to talk about. By flipping the discussion of "thought leaders" down to the subtitle, we get a little more space to unfold the purpose of the book rather than just play it coy about getting rich.

I think that the focus on making money will be attractive to many people. But I would be sure to keep the subtitle in a large enough font to be sure that people will know that the target audience is specific to Thought Leaders.

Because the other title made no grammatical sense whatsoever.