When you have multiple options to evaluate, a Ranked poll reveals the complete preference hierarchy. Test 3-8 variations simultaneously and get ranked-choice results that show not just the winner, but the full order of audience preferences. Perfect for product development, creative testing, and any scenario where you need to understand how every option stacks up.
See how every option performs against the others, so you can focus on what works best.
Learn how your audience feels about every option, and what they like and dislike about each.
Invest in the variations that perform best with your audience – reducing your risk and development costs.
Get results within hours so you can make changes and launch the best version faster.
PickFu is great because it allows you to get data outside of the current echo chamber you've created with your customers, communities, and true fans. It's a great way to test market messages, tag lines, and product names outside of your first-degree network. PickFu is now an essential part of every major marketing and product development initiative for us.


Jump-start your testing with proven templates for comparing multiple options effectively.
Ranked polls use ranked choice voting, a.k.a. instant runoff voting. Respondents rank your poll options in order of preference. The option that earns over 50% of the vote wins. If there's no majority winner, we eliminate the option with the fewest votes, reassign those votes to each respondent's next choice, and count again. This process continues until we have a majority winner. It's a fairer method that uncovers more insights than a standard pick-one poll.
A Head-To-Head poll is a simple 2-option poll where respondents vote and comment on their favorite option. A Ranked poll compares 3-8 options at once, and respondents rank the options in order of preference. There's also a Round Robin poll, in which 3-8 options go head-to-head (A vs. B, B vs. C, A vs. C, etc.) and respondents vote on each matchup. Every PickFu poll includes votes and written comments from respondents.
Ranked and Round Robin polls yield the most comprehensive feedback to help you understand your audience better, while Head-To-Head polls are fast and great for quick iterations and decisions.
You'll start to get results within minutes. Polls usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
Your poll is priced per response, starting at $1 per response. The final cost depends on your poll format, audience size and targeting, and the number of options you test. Learn more on our Pricing page
You can upload images, GIFs, URLs, audio files, and videos to your poll. Read our image testing guide for a full list of image file types and extensions. Our video testing guide has a list of video and audio file formats.
We hold our respondent panel and ourselves to the highest standards and constantly work on the back end to maintain them. Between human quality checkers, machine learning, and our built-in feedback system, we can ensure that you get the most reliable feedback. Learn more about our panel and our quality promise here.
By the time you finish reading this, your Ranked poll will already be collecting answers. Get comprehensive feedback from real people in your target market.