About this mobile app icon A/B test

A well-designed app icon can make or break your app's performance. Use this A/B test to compare two versions of your app icon and discover which one is the most captivating to your target audience. Reach a built-in panel of 100 mobile gamers and get feedback on what they like and dislike about each icon, so you can launch the one that will drive more downloads.

Who should A/B test their mobile app icons?

Mobile app developers and designers who are launching apps on Google Play or the iOS App Store.

When should you A/B test your mobile app icons?

When you're trying to decide between two versions of your app icon and want feedback from real users. Whether you're launching a new app and need directional design feedback, or you want to refine your existing icon, use this A/B test to launch the best version.

How the mobile app icon A/B test works

Step 1: Sign up for free

Click "Use this template" to create a PickFu account for free or log in to your existing account.

Step 2: Add your images

Upload 2 app icon options for the audience to choose from. We'll find real mobile gamers to vote and provide feedback.

Step 3: Get results

Within the day, you'll have 100 responses from your target audience on which icon they like best and why.

Start optimizing your mobile apps with PickFu

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Optimize your apps & games with audience feedback

DIY consumer research

Poll with just a few clicks. PickFu is easy for anyone to use – no special training required.

Instant feedback from gamers

Responses start coming back in minutes, so you can iterate and improve your apps and games quickly.

Act on high-quality insights

Target your ideal demographic within our built-in audience, and get the "why" behind each answer.

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