Star Rating · 50 targeted respondents
Product idea validation
Discover how likely customers would be to buy your product.
About this product idea test
Have an idea for a new product? It's important to validate your product ideas so you don't waste valuable time and money on development. Use this product idea test to gather feedback from a built-in panel of your target audience, so you can decide whether to move forward with your product idea, refine it, or pivot.
Who should test product ideas?
Entrepreneurs, e-commerce sellers, and others who have a product idea they want to validate.
When should you test your product idea?
Test during the product ideation phase (before you start investing in development) to validate and refine your product idea with audience feedback.
How the product idea test works
- 1
Step 1: Sign up for free
Click "Use this template" to create a PickFu account for free or log in to your existing account.
- 2
Step 2: Describe your product idea
Add a short description of your product idea. We'll find and pay consumers in your target audience to provide feedback.
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Step 3: Get results
Within the day, the audience will rate your product idea on a scale of 1-5 and tell you why they chose their rating.
E-commerce sellers increase conversions with PickFu
DIY consumer research
No need for experts or training. PickFu is easy to use so your entire team can unlock insights.
Test before you invest
Test aspects of your product listings to find the one that resonates with your target audience.
Instant, high-quality feedback
Get in-depth insights within minutes. Not just numbers, but written feedback you can trust.
Frequently asked questions
What is PickFu?
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
Who is PickFu for?
Product, creative, and marketing professionals who want to make confident, insight-driven decisions. Some have no dedicated research team; others just want answers quickly without commissioning a full study. It's used most in e-commerce and CPG, gaming and mobile apps, and publishing — but it works anywhere you need real people to react to your ideas.
How do I use survey Templates in PickFu?
From this page, click the "Use this template" button to be taken directly to this template (you'll be able to sign up for PickFu or log into your existing account). From your PickFu dashboard, you can also view all templates by clicking "Templates" or "New survey" at the top of the page.
Fill in the template based on the customization options available: add your assets for the audience to review, edit the question text, and adjust the audience targeting if applicable. Then preview your template or click "Checkout" to purchase and launch your survey. Results will start coming back within minutes, and most surveys finish within a day.
What are the benefits of using Templates vs building surveys from scratch?
Templates are pre-built surveys offered at a discounted rate, based on our most common use cases and formatting best practices. They help you save money and cut down on option fatigue from the many customizations available in the regular Survey Builder.
Templates are especially helpful for new users who might need extra guidance, or for anyone in a hurry who wants to attach their images and launch surveys quickly. If you're able to find the use case you're looking for and don't need a ton of extra customization, Templates are a great option.
Can I customize my Template?
PickFu Templates are pre-built, discounted versions of our surveys, and therefore have limited customization options. In some cases, you'll be able to edit the question text and audience targeting traits. If you need additional targeting or customization, use our Survey Builder to design your survey from scratch and get access to our full suite of options.
How does audience targeting in PickFu work?
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
How much does PickFu cost?
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.