I prefer the name of the title in option A because I think it provides a better sense of the core topics and skills the book will cover. Option B talks about who you will sell to, but not how. Option A tells you both.

A sounds more broad based and skills oriented. It can apply to multiple situations and perhaps be more useful

A sounds more academic and professional.

A sounds like a better process book and all that it will cover

I like the title for option A the best. The title really gives you all the information that you need to make you want to read this book.

I chose option A because I like that it talks about strategy, psychology and execution. It sounds like it covers a broad range of ways to succeed. Overall sounds like a more well rounded book

Mention of strategy, psychology and execution makes me read this book more compared to the other title.

I chose option A because I think it was better to move corporate to the main title, it makes the title more upfront and concise.

I think the title in A is more to the point and exactly what people would be looking for in this field.

I prefer this title as it specifies that the sales are corporate from the outset. I also like the specificity of the subtitle, which gives me a good sense of what the book content will be like.

My first choice has focus topics which I like and not a general statement like the second choice.

I like choice A because it gives you a better idea of the topics that might be explained in the book.

"Corporate Sales" instantly categorizes this book for me and I prefer the action-oriented title (though I would add "and" in the list for grammatical purposes)

I prefer book title option A "The Corporate Sales MBA: Strategy, Psychology, Execution" as it seems I will get much more information and strategies from the book. The sections in the title quickly grabs my attention and peaks my interest.

I like how A gives 3 specific topics: Strategy, Psychology, and Execution. I also think the beginning (The Corporate Sales MBA) basically summarizes B's full title.

The corporate makes me feel like it's a better deal

The corporate…. This title provides a mucher sense of professionalism and quality.

I better understood the gist. The wording of “sales MBA” seemed redundant whereas when it had corporate before it I better understand who the target audience is. It’s a more believable book title that makes me think I’d learn something.

"Corporate Sales" is more specific than "Sales" so the book title is more descriptive of what the contents actually are.

I selected 'Option A' largely because there are so many "How To" books that the title in Option B is almost instantly forgettable. I did like the emphasis on Strategy, Psychology and Execution since that give a good, high-level understanding on what the contents of the book are

I like how A gives some concrete phases of the sales process whereas B seems really generic.

I chose option A for the descriptive step-by-step title. While Option B rolls off the the tongue better and is catchy. Option A lays out an outline that I can execute and appears as a more professional guide book to the serious MBA.

I think this is the most descriptive, engaging and interesting in a way that would make me want to find out more.

I thought B was more descriptive, A seems too generic

Much more simply stated focus on goals, I like this

I went with my gut on this choice and went with Option B as I think it would grab my attention more if I see it in a store (digital or physical). I think Option A sounds more professional, almost like a textbook title; however, I think Option B sounds like it has more of real world practicality to it where it will provide specific tips on how to use the knowledge in the business world. I also think Option B is more the point, which also is reflective of the business world where being concise is important.

The title is more captivating

The title makes it seem like it is going to give you the information you need to be able to influence certain people to achieve the outcome you are looking for. The other option reads like a boring textbook that is'nt very practicle.

This one is short and to the point.

I like how it's shorter yet also more effective. It's short and snappy, and the subtitle explains exactly what the purpose of the title is.

I like that B very clearly tells you what the goal of the book is whereas A sounds more like a book about getting an MBA. B is clear and direct which I appreciate.

I prefer B as it flows better and is more to the point. The title also better explains what the book is about.

A more descriptive title that helps me understand the content of the book is preferable to a title with buzz words.

This one sounds more approachable. The other one sounds boring.

I like them both, but I think B is the best because it is so succinct that it sounds classic. I would think B was a high value book that had been around a long time. A is descriptive but more like the kind of thing that's on kindle unlimited and not a real book.

I like that is it a more straightforward title that comes out and says “how to influence “ instead of the coded term of psychology.

B sounds more like a how to book for professionals. A seems too much like a text book.

For a person that is going to pick up the book and read, this would be the one, the higher educated person that works in the corporate world. They are always looking to find an edge that someone else has not. This would be it to gain some insight to what they believe and understand

This title is more direct and informative. I understand what the book is about. It makes me want to read it because I know what I will learn about.