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Head-to-head

Poll complete
50 people answered in about 1 hour.
50 US-based respondentsJanuary 19, 2019Public
January 19, 2019Public

Q: Which TITLE do you prefer and why? This is not about the design. Just the TITLE

Head-to-head poll

PickFu winner
A option image
A
28 votes

56%
2nd place
B option image
B
22 votes

44%

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Response flags
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Gender identity
26
23
1
Age range
9
17
15
8
1
A
28 responses
A

This one catches my eyes.

A

I prefer the title of A

A

More eyecatching book cover

A

I like that its sub title is coping and caring, and aimed at the caregiver. At least by wording alone.The color of the text is also better looking as it stands out really well.

A

i think having coping and caring listed on the book does does a good job conveying what the theme of the book is

A

A better choice for the caregiver makes more sense, thats probably who is going to be reading the book.

A

A is a much kinder description. It is attractive to me with its words. I like the white color also in the title.

A

A because it clearly states that it is for the caregiver.

A

The more blue the better

A

I like that cope and caring is displayed first. Definitely would make me interested in reading the book.

A

I like A because it sounds like more of a complete title to me.

A

Coping and caring adds extra value

A

Alliteration in coping and caring is used best on its own

A

The "coping and caring" helps to convey that this book is for caregivers too.

A

I like that caring and coping is in the middle by itself, making it more prominent. It helps you to know just by a glance what to expect from the book and how a caregiver can help. It's more descriptive and informative

A

The book is more appealing and especially the bold text, option A is it for me.

A

By far it's A and I actually am a caregiver for someone with Alzheimers so I know of what I speak! I actually felt kind of judged by the title in B like I'm not caring enough. It may not make sense but that was my honest gut reaction.

A

I think that it is good that the book cover stress that the book is for the caregiver and realizes that they too are affected by the disease

A

This one seems more sensitive

A

As someone who has worked in Alzheimer's and Dementia care, I know just how essential it is to learn to cope with the behaviors and needs of the person who is affected. The title says it well. One needs to learn to cope in order to give the best care.

A

If this is specific to the caregiver, I think Choice A is a better option because the other could also sound like it is for the person with dementia.

A

I like the font

A

I think a BETTER approach for the caregiver is something that more people would grab off the shelves because it makes more sense than coping and caring.

A

A looks more classy and seems like something that would be more expensive.

A

the first one appears more comforting to read

A

Seems more positive and brighter and appealing.

A

The added words coping and caring adds to the cover

A

I like title A more because it highlights the details to the contents of the book and explains who should be reading the book, the caregiver. Coping and caring can fit for a broad group of people, but stating that it is for the caregiver will ensure the correct people read it.

B
22 responses
B

I don't totally agree with the use of the word "Better" because everyone has their best way of doing things, but I think this title/subtitle covers it all.

B

It has consistent color.

B

I prefer choice B because I think it captures what caring for an Alzheimer's patient is really like, you are really just trying to find a way top cope. I also think choice B sounds more personal. Choice A calls the person caring for their loved one "the caregiver", which is kind of informal considering the caregiver is usually the persons spouse of child. Choice B sounds more hopeful and personal to me, so that is why I prefer it.

B

i think using just one font color makes the words stand out better.

B

It expands who it's for to a greater degree. I might not be a caregiver but just someone who is interested in helping those with the disease

B

Option B is more attractive then Option A

B

Choice b sounds a bit more welcoming

B

I think the green writing blends better with the cover of the book. And the brighter sun makes it seem like there is hope.

B

Sounds like it might have something new.

B

I prefer this option because it seems to touch on both the receiver and the giver of the care.

B

coping and caring annoys me

B

It makes it seem more interactive rather than just one sided.

B

Coping and Caring is something that can benefit the caregiver and the people supporting the caregiver as well.

B

The text stands out more.

B

i think less to reed in an add is better. it should be quick and easy to catch the eye.

B

The title sounds more compassionate and assertive to what people and their loved ones are going through

B

It would be a book I would choose if I had the disease myself

B

A sounds slightly selfish. B sounds altruistic.

B

The white on Blue does not go that Well together.

B

B has fewer words to read. I would hope the book is easier/faster to read.

B

B is a nicer design, and more catching to the eye. Less cluttered, and the green type is nicer than the white. Also, the shorter text is much better. It's half as long and says just as much.

B

I like how it has a shorten version of if and it is what you want to get across. I feel it is talking to all not just a caregiver.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users