Introduction

YES Bar began in a California mom's kitchen. She wanted to make a tasty treat for her son, who was born with food allergies and health issues. You can now buy YES Bars on Amazon and other e-retailers and in stores, gyms, and hotels across the U.S.

The challenge

YES Bar faced the common Amazon seller dilemma: how to optimize their product listing for maximum visibility and conversion without the risk and time investment of traditional A/B testing methods.

As a healthy snack brand in a competitive marketplace, they needed to ensure their main product image would stand out among dozens of similar products and effectively communicate their value proposition to health-conscious consumers.

The team knew that the main image was critical for both organic rankings and conversion rates, but they needed consumer validation before making changes to their live listing.

The solution

YES Bar partnered with PickFu to test different versions of their main product image before implementing changes on Amazon. Using PickFu's consumer panel, they were able to get rapid feedback from their target demographic — health-conscious consumers who regularly shop for snack products on Amazon.

The testing process allowed them to validate their design decisions with real consumer data rather than relying on internal assumptions about what would perform best.

Through multiple rounds of testing, they identified the optimal main image that resonated most strongly with their target audience.

The results

The results exceeded expectations. Within just two weeks of implementing the PickFu-optimized main image, YES Bar saw:

• 11.8% increase in organic sessions
• $3,390 in additional revenue
• Improved organic search rankings
• Better click-through rates from search results

The entire testing process cost just $85, making the return on investment incredibly compelling — a 4,000% ROI in the first two weeks alone.

More importantly, the optimization provided a sustainable improvement to their listing performance, with benefits continuing well beyond the initial two-week measurement period.