I think that option A is more manageable and easier to read. I would be more likely to buy this product because I would be more likely to read the description.

I prefer Option A because not only is it an American business but also provides a 100 percent satisfaction guarantee with lifetime warranty so you have solid protection behind the product.

A uses fewer words to communicate the most important information about the product.

I prefer option A because it's direct and to the point. Each line contains an important product specification and the spacing between each bullet point allows you to easily transition to the next point.

I like how informative, simple, and easy to read option A is. I think it is easy to understand and is more direct about what the product is and offers.

Option A clearly posts the facts about the item. The other one feels like a sales pitch.

Short and to the point, no information lacking but no fluff either.

I like the spaces between the descriptions of option A. I found the description of the gun case of option A is easier to read.

I like how this one gives short and clear information of the specifics and attributes of the product. I feel like I can make an inform decision with this one.

I really like option it’s very descriptive. It short sweet into the point. It’s easy to read and easy to understand.

A sticks to the facts and does not use exaggerated language which feels annoying to me.

the other one is just a BIG wall of text and I dont like that at all

This one give me similar same information but just in a format that is easier to read.

The paragraphs spaced out more in A make it easier to know or see that 100% satisfaction is guarnateed

simpler is always better - I do not need all the superlatives and capitalizations to make a point. just say what needs to be said.

This one is much more to the point, easy to read, simple but still does a great job selling the features

I like option A better because the description of the product is more to the point.

A sounds more appealing and premium to me and is spaced properly to read which makes me more engaged in this product and learning about it

I like A because it has good points that are easy to read quickly. B is a little more heavy with text.

I like the brevity of option A much more than the wordy language in option B

I like option A the best because of the American based business statement and lifetime warranty.

always go with the simpler version as you know people will not really read any thing too long.

information displayed with more space, easier to read

I think that Item A is much easier to read. The extra line in-between bullets help it to be skimable. It gets all of the points across without a novel.

The description was more concise, communicated the same information with less fluff and sales tactics

Option A has less text and more white space. The icons with the arrows also helps readers with pointing out a valid point of info.

I like option A because the description is cleaner looking and is easier to read.

This option was a bit more succinct in conveying the same information, and let the facts do the selling. The other option wasn't bad though.

option A is easier to comprehend and process the info.

I like how this option has the weight listed in the description. The list of features was also more concise.

the spacing between bullets make it easier to read. Starting out "Hard rifle case..." is key. all information and no overly wordy

I liked A better but I feel each could use what the other had. I like the headers in A and the information as basic as it was. I think it catches the eye better and looks more professional. I do like the detail that B has and wish A would go into more detail like that.

I think choice A gives a proper description with much less information to wade through than B. If it can be said in fewer words, it's much easier to digest.

I think the labels are better and less dense, so I was able to process the information better.

since the included description is perfect and has all the relative aspects

the whitespacing on the item A makes it much more easy to read without having to do extra focusing.

I'm guessing that the point of this exercise is to choose which ad layout is most likely to produce a sale. The difference is clear in that the option I chose is much easier to read and understand based solely on the formatting and succinct manner in which the information is presented.

I like how A is broken up better. It allows me to digest the information in a less confusing manner.

Option A was much more streamlined and sleek. The dimensions and properties of the case were much better explained and made me want to buy the product in question.

I voted for b because the discription seems to read out better information on the product.

I like option B here more. Sounds like the shell is premium grade here. The water and dustproof design is fabulous too. Good to use this as the choice for the description for this product. I'll go with option B here.

I like that B comes with wheels and handles. Good for transporting!

I like that product b has wheels and is other wise similar in many ways

I prefer Option A because they are simple and elegant. But because of the nature of the product Option B is the correct choice.

This case is using stainless steel which I think makes it a more durable case. I would buy it based on the stainless steel reinforced construction.

I like B because how it has employed TSA employees to help build it. If there is anyone that would know what kind of specs to have a durable yet convenient bag it would be a TSA employe. I like the layout and spacing of t=option A, it reads better.