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Head-to-head

Poll complete
50 people answered in 28 minutes.
50 US-based respondentsAmazon Prime subscribersPeople who exercise 4+ times a weekMarch 3, 2020Public
March 3, 2020Public

Q: What do you think is the best main product image for Amazon?

Head-to-head poll

Statistically significant
PickFu winner
A option image
A
35 votes

70%
2nd place
B option image
B
15 votes

30%

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Keywords
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Gender identity
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25
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Racial or ethnic identity
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35
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Education level
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Amazon Prime member
50
Exercise frequency
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Age range
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A
35 responses
A

This just looks less chaotic, more organized, more professional.

A

It's easier to see the various component parts of the product. The other photo looks a bit jumbled. Looks like a good product!

A

I LIKE THAT ALL THE PARTS OF A ARE DISPLAYED IN A LINE AND UPFRONT OF THE MAIN PRODUCT

A

I like the option that shows the device switched on. The lights are a pretty color

A

The main item is larger

A

option "a" is better because you can see the components clearly

A

This picture does a better job of displaying it's features.

A

A looks more sleek

A

A looks better organized

A

A is the best photo because it shows all the accessories in the best way

A

I chose A because I like the items displayed the way they are the best in this image.

A

I think it's better to have the product shown bigger than the attachments.

A

A shows the item better and shows on it looks when turned on.

A

I still don't know exactly what this is or does, but I think A shows the best angle of all attachments that come with this thingamajig.

A

I think B if the best main image product for amazon because it shows the actual sizes better.

A

it is easy to see all the items that comes with product

A

The angle provides a better concept of the product and how the different attachments would work.

A

It looks far more organized and advertisement-ready. B looks like things were just thrown around. It's OK, but A is better.

A

This image is so much more organized, the other looks overwhelming.

A

This is a better image because everything is arranged in a way that it's easier to tell what the product is and to view the attachments quicker.

A

I think it looks even better organized in this photo, and looks like you can see how much you're getting and how all of the parts go together. I like this angle, it's closer to my view, and it just shows all the parts better.

A

I like choice A much better. It looks organized and is nicer to look at. Choice B just looks very cluttered and not something I would click on.

A

I choose A because the image is neat and organized and you actually get a better view of the product. B has everything scattered all over the place, not very professional looking.

A

This one due to you being able to see all the individual pieces much better

A

Option A is a more clear view of the product and accessories, Option B seems more cluttered and the focus is drawn away from the primary piece of the product.

A

A looks more organized and easier to see each and every product which is easier for me to process what is in it

A

Without question option A. It neatly displays the product and attachments and even shows the display in action which is very helpful. Its far more unclear in option B and doesn't look very good.

A

Option A looks to be the product mostly assembled so I can picture how it will look when I receive and use it. I also appreciate how all the little pieces and accessories are neatly lined up at the bottom so I can fully picture what I will be receiving with this product.

A

Option A prominently displays the key portion of the product set. The bag and accessories are less important and don't need to take up as much space. The angle of the image in A also shows there is a digital display which isn't as easy to recognize in B.

A

A is clear, detailed, and symmetrical.

A

While I like the packaging it comes in, I would rather see the product up close so I can take a better look at it.

A

I chose A because it looks more organized. It also seems to show the product turned on, and I think seeing the display is a nice touch. It does look like the carrying case in B is a harder case, so perhaps it is not displayed in the best way in A if it is identical. It looks like a soft case in A perhaps because of the handle.

A

I prefer option A because I like how the product is displayed so you can see the digital display.

A

The close up view of the main product itself, rather than the accessories, shows it in a more eye-catching way. I particularly like the blue and green colors.

A

I think option A is the best main product image for Amazon because the additional pieces or attachments for the product are arranged very neatly, they don't look messy which makes the image easier to look at and assess. The main product itself is also much easier to see since it's a more closeup shot of it, so that also makes it the better image.

B
15 responses
B

This shows the set in a clearer view than the alternative and shows the different items included

B

Choice b looks to give everything more volume, it looks like it would feel more real whereas choice A looks like a stock image and relatively flat. With A, I can't tell how big everything really is whereas in B, I can picture how I would use it.

B

I prefer the image with the product and its attachments being leaned on the case because it gives the proper scale for how large everything is.

B

It's easier to see all the small components

B

You can see the shape of each individual part better. Choice B also shows that it comes with a power adapter, where picture A does not. People would want to know that it comes with an adapter so having it in the photo helps with decision making.

B

I'm going with B because the attachments are displayed in a more alluring, interesting angle than they are in Option A.

B

I feel that I can see all the pieces better in my choice.

B

Provides more details on the device and the corresponding parts.

B

I like choice B more. I get a better feel for the size of the products and what is included.

B

B looks more high quality because of the detail. I can't tell if it's because the product looks different or if the lighting in the pictures is different but B looks more detailed.

B

I like how everything is displayed

B

I think this one is better because it gives a more complete view of the total package. I can easily see all the components.

B

I think Option B shows off more materials than Option A and also is more visually appealing and expensive looking as a product.

B

B shows a better size comparison with the items laid near and against the case as opposed to A which shows larger images of the items in the case and can be misleading

B

The way the product and accessories are laid out in B make it easier to visualize how they go together. It's also more artistic and interesting to look at.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users