Dog Owner Audience Targeting

This is a 4 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I have no associations with these colors. They just look nice.
• green = healthy, blue is pretty, orange is pretty
• I would chose a color that stands out on my flooring so that I won't step on it. Of the colors that stand out, the purple is the prettiest.
• I prefer cool colors such as blue, purple, or green because they are calming and less abrasive than warm colors.
• I chose the three colors that I would pick. Green is a great color.

This is a 3 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I like the look and sound of this on the most of all the options provided.
• Someone with a good college education is very important!
• For myself or my dog, I prefer more holistic and natural ways of dealing with illness or health conditions. I have heard it said in a church I once attended that when God created the Earth, a natural way of healing every condition (known and unknown) was created as part of his Plan. It is up to man to find them. Hence my choice of a natural/holistic veterinarian for my beloved pet. Regarding my next two choices, at least option A has known knowledge based on his schooling, whereas option C does not.
• Of the three choices presented I would much prefer someone who had written and published a book. The book would inform me how the vet thinks and what opinions they hold. It would also be interesting to read user reviews of the book. Option A is the next best choice. I personally do not put a lot of faith into someone based upon what school they attended. The fact they graduated implies skill but isn't going to convince me of their ability compared to other vets.Option B would cause me to pause a moment and consider what is meant by "natural". I would be concerned most with results not methods. If something will cure/treat my dog for I care little if it is considered "natural".
• I always go with natural things first.I would trust that this vet would offer the best of both worlds (holistic care, both medicine based on science and herbs or natural things.) I'd trust the vet who published the book next because they obviously care enough to take the time to write a book. Lastly, the school doesn't really impress me. school is school. how much you paid to go to a fancy school doesn't matter to me as much as someones level of compassion.

This is a 2 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• Not a fan of the capital characters in Option A, Option B looks cleaner.
• The other design looks faded and I see no reason for it. Go with the bolder colors.
• I much prefer the font and kerning on Choice A, and I like how the background isn't stark black, but has a bit of the orange logo color to it. Overall I found A more visually appealing, and easier to read.
• I am going with option B because I can't read option A that well and I have on my glasses. Why have a logo that people can't read, so option B is the best choice to me!
• I like the brighter color and the font in B better. The color in A looks sort of washed out.

This is a 3 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I like the ProBio in the beginning I know what that is right away
• C with the name booster on the label I feel it has the extra vitamins and minerals I am looking for to feed my pup. Booster feels like just want it is supposed to be a boost of extra vitamins and mineral for a healthy dose to give to pup.
• B is my first choice because its name most accurately reflects what the product is. C is 2nd because the name isn't as descriptive, but is better than A's.
• I choose probio booster cause I use it all the time I think it's a better choice
• I think the idea of a booster is a lot better.

This is a 5 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• These are the most to the point out of the choices given and make the most sense
• I have 4 dogs and the oldest 2 (ages 11 and 16) have joint pain from arthritis (they are on a med for this) and I am always interested in learning more about how to minimize their discomfort. Again my second choice has to do with the fact that I have aging dogs and I would like to learn about ways to keep them going. My third choice I would read just for fun.
• I choose C and D first because they specifically aimed at improving my dog's health. I choose B because I would really love to know what my dog is thinking about.
• The other day, I was thinking about what my dog might be thinking about. I would be very curious to read this article.
• is more eye catching and has

This is a 1 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• This is a budget in my opinion.
• I think it is mainstream. Everyone is getting on the "no filler" bandwagon for dog food. Most emphasize the type of protein they provide (yak, lamb, bison, whatever). This just states "meat", it is freeze dried, the colors of the packaging don't scream "ultra-premium". The dog is cute, but other brands emphasizing meat highlight the cuts of meat being included in the product.
• I am not feeding my dog raw meat and organs.
• I lean more towards this being a premium dog food, as it seems to cater to a higher clientele, one more specialized than the mainstream (the "raw food"/"natural food" people)
• I think it's premium with it being natural and veterinary approved

This is a 5 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I think option C is the cleanest and clearest. It just looks nice and inviting. I picked Option D second because I like how the P has what looks like a dog's tail. I thought that was cute. Out of the last 3 choices I picked option E because it was written in a very block-type manner and this one also has what looks like a dog's tail coming from the P.
• Option C looks the most appealing as a pet logo followed by A.
• My first choice caught my eye and the logo lets me know its a pet product. My second choice I like also because it has that pet feel reminds me of a dog. and my third choice stood out and gave me the cat image a pet cat
• I prefer the larger font presentation for a logo.
• I prefer the bolder fonts.

This is a 2 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• Option A has a clean and versatile look that can be used anywhere and by anyone. Option B strikes me as a bit infantile with pulling the bags from the dog's butt - maybe okay for some but not what I'd want. It also appears that A would hold more bags than B would, and possible a few additional items. A also looks like it has a clip that one could use to attach to things via a carabiner or to one's belt.
• This design seems like something I could more easily just throw in my pocket when I'm walking my dog
• B is cute. Plus, of these two photos, B makes it easier to tell what the product is for.
• It's cute! It's humorous and original. The other is dull, drab and boring.
• I think the one with the image of a dog on it is the most visually appealing.

This is a 3 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I think all of the options communicate that the product is a powder but actually showing the powder inside the container with the lid off is the most obvious. All the options show a scoop with powder but that could be easily missed as in Option A where the lid is on and there's nothing but the powder in the scoop to show powder. It might help if the container specified somewhere in writing it's a powder as well.
• I like seeing the top off and what is in it. I think that communicates the best what type or product it is.
• I like option B because the lid is open and there is a spoon of it next to the jar. It absolutely shows that this is a powdered product. It shows the way the product would look at home while using it. I chose C because the mound of powder nest to the jar shows that this is a powder, but I'm a tidy person and the image looks like it spilled. I chose A last because you would need to look for that spoonful to see that it is a powder.
• I choose B first because it shows the product open and hopefully it is that full. Second was A because it shows the scooper it comes with. Last was c because I didn't like the product just in a pile next to the jar.
• First pick tells me what it is at a glance, second pick shows me the jar is full, third pick is because I had to pick three.

This is a 4 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• A- I like the way the picture is designed. You can see everything that is included and some suggestions on where and where it can be used. C - I appreciate the size descriptions of each product. Choice B is nice and I like seeing each product separately..
• I LIKE HOW C EXPLAINS ALL THE DIFFERENT SIZES OF THE ITEMS IN DETAIL.
• I like having an idea of all the different situations where the backpack could be useful. Some I wouldn't have thought of and it makes me want it more.
• Yes I would buy this product because it would make traveling with your dog easier and keep all of their favorite things together neatly.
• Based on the pictures I would firstly buy Option A because the presentation is neat and well done. Option D and C is also neat and has thorough images of the product and all the features.