Dog ownership audience targeting

This is a 4 option poll with 50 respondents targeting Cat ownership (Yes) and Dog ownership (Yes). A sample of responses:

• I just picked based on the better phrase.
• the first one sounded the best to me then i ranked the rest in same order as if the first one was not present
• D and B because I like that it says they're family
• I love the last style.
• I like D best but I’d change it a little. I’d change it to ‘they’re not just pets. They’re family’. It seems weird to have pets be in the name and right under it say they aren’t pets.

This is a 2 option poll with 50 respondents targeting Dog ownership (Yes). A sample of responses:

• The larger title is better for me to look at.
• It is easier to see the complete guide part to understand it
• The book cover that is more appealing is choice B. The use of the highlighted yellow behind the image of the dog brings the focus onto the image, without it the book look very flat and boring, the brightening of tone allows the cover to stand out and pop. The dark image of the dog on the bright patch makes the design focused on what the book is all about.
• I chose option A because I knew immediately after looking at the book it was a complete resource for owners of deaf dogs. The cover design, especially the layout of the words is excellent. Having the "complete guide" text centered at the top of the book really grabs your attention. It definitely gives it a more authoritative feel. The difference in color choices on the options really doesn't matter either way.
• I found Option B to be the better of the 2. First off I like how the authors name looks behind a blue strip and note red strip. I also feel the use of the red and blue colors on option B is much more appealing than option A. The larger dog and the detail and color of the dog on Option A is much more appealing and really draws you into the title and makes the cover look very interesting.

This is a 3 option poll with 50 respondents targeting Dog ownership (Yes). A sample of responses:

• I tanked these options in what feels less like a scam to me. Honestly, I likely wouldn't open any of these headlines unless I had specifically purchased a product that helped me to track my pet's health and wellness.
• Out of the three the microchip number is more relevant and important to me.
• h carefully studying and considering all three headlines displayed above I selected Option A as the one that would entice me to open the email and check out the contents. I information contained in this headline was the most relavent to me and my pet dog. Option C was my second choice followed by Option B with the rankings based on my own personal opinion of the importance of the topic of each headline.
• i think choice C would make me click on it the most because i think that a lot of people dont know what dog insurance would cover and i think that it would make me more interested to find out what it covers. my second choice is B because it would make me curious cause i would hate to have my dog run away and not know his microchip number to be able to find him. choice A is my last choice cause i usually know where i keep the certificate and its not something that i am as worried about as the other two options.
• This headline seems like it is the most important

This is a 3 option poll with 50 respondents targeting Dog ownership (Yes). A sample of responses:

• The email title in A provides the core summary of the email which is used for retrieving data of missing pet. The title is very focused and easy to understand. My next pick is B. It does not provide the case scenario (for missing pet). Instead, it focuses on the so-called organization system. It is not as obvious as the one in A. I do not like the title in C. It is not useful for those people without pet sitter.
• I feel that A creates a stronger sense of emergency. It prompts pet owners to think of the worst, and realize they really need to learn more in case if something happens.
• The first two choices have a sense of urgency about them which is why I selected them first. The third is just for organizing information and doesn't seem to have any urgency at all.
• Being a pet owner, I use pet sitters frequently, so C is the most urgent for me. B and A not so much as I do have that information organized.
• C is most likely to happen and speaks most directly to me. B is too vague. A is not stressing the importance the way C is.

This is a 1 option poll with 50 respondents targeting Dog ownership (Yes). A sample of responses:

• yes i would buy, i like the look and it comes with a lot i would pay around 50 for it
• I would pay around 100 for it. But I want to make sure it wouldn't rip and tear with a puppy teething.
• yes if i didnt already have some of those things. i would pay $35-50
• Yes I would buy this. I would probably pay 50 bucks for it.
• I would not buy this kit. We recently got aa new puppy and you really need to customize the items to the dog. An all in 1 package is a decent concept for people who are new to dog ownership but for those of us with experience we have certain products and types that we like. For this package (although I can tell everything that is in there) I think 125-150 seems about right

This is a 3 option poll with 50 respondents targeting Dog ownership (Yes). A sample of responses:

• Option A has the most useful items in the bundle followed by C. The prices for the item in B are too high compared to the other bundles.
• The gloves seems very effective and high quality. The tool in A looks useful. B is lacking what C and A have.
• If you need a brush/comb, A is the best value. If not, I would go with B.
• I think the first one is the most valuable because the grooming glove is the easiest and most effective way to brush a dog in my opinion
• I think the glove is the best value, the combs are also good. Both items are only 1 dollar more than just the bandanas.

This is a 1 option poll with 50 respondents targeting Dog ownership (Yes). A sample of responses:

• No, this is great. It has a lot of information and I think people will appreciate that. I love all the pictures also.
• Is there an age limit for the animal? I know many bath items say not for under 6-10 weeks old in some cases
• I would put at the very top that it is for your DOG, with a picture of a dog maybe in the first image. I had to read pretty far down before I realize that. You can certainly not tell at first glance, and you need to be able to.
• i really don't think anything is missing it has everything in it from the products to the ingredients to the pictures of dogs. the only thing i suggest s that you change the price to something like suggested price to actual price or special introductory price that way it seems like a limited time or along that line.
• I think these are a bit pricey for an in between bath product. You might as well just bathe the dog. The logo should be bigger.

This is a 3 option poll with 50 respondents targeting Dog ownership (Yes). A sample of responses:

• i would buy option C because i like the color of this product the material looks good while the other product looks like made of cheap plastic
• C looked much too dark and dull. I appreciated that B featured bright springtime green since this felt more refreshing.
• I think the green in B is kind of an obnoxious color, and I really like the blues in A and C.
• I prefer the darker, muted color. I definitely do not want cleaning projects in a bright, lime color That is a horrible color. The second blue color is a bit too bright for me also but I definitely do not like the bright colors.
• I chose option A. I really like this shade of blue. It reminds me of some 1970s appliances that my mother had.

This is a 3 option poll with 50 respondents targeting Dog ownership (Yes). A sample of responses:

• Brown is my top choice because it matches the color of the dog and I think that the blue does not really make any sense when you're talking about a dog book
• I really like the picture of the dog on cover a. I think that would appealed to an Australian Shepherd owner over the other two it’s a very cute dog very good graphic very good font very rememberable
• I love the color blue and it always gets my attention especially a subtle blue with that adorable dog
• I think this one would appeal the most because it has the boldest font.
• I like option A the most for having a more unique design

This is a 2 option poll with 50 respondents targeting Dog ownership (Yes). A sample of responses:

• I would choose Option B because of the less expensive price. Since the differences are only in the extra water bottle and extra poop bags in Option A, I do not think it is worth the $5.00 extra.
• I think that the price is worth what I get here. I'd take B
• I like the dog water bottle enough that I would be fine with paying the extra money to have it included.
• I chose panel A. The dog parks usually have the extra bags and sometimes I forget to bring the water. The water bottle is very important.
• I would go for the cheaper price if the only difference is poop bags