Dog Owner Audience Targeting

This is a 4 option poll with 50 respondents targeting Dog Owner (Yes) and Amazon Prime Membership (Yes). A sample of responses:

• I like the dogs better than the dog cat ones.
• attraction to that look
• I like option A best because it looks like it supports a green lifestyle, which is very popular with today's generation
• Choice A really seems to be a verifiable brand concentrated on dogs only and makes sense with the leash affiliation in the. Brand. Choice A as also good because it’s a simpleI like the Kelly green and white logo simple clean ,succinct. Hooch b color combination is also good with the addition of the blue and the association of dog / puppy. The last two logos do not resonate with me, I simply do not associate the word leash with a cat and so there’s some confusion of what type of company this is or is it a vet hospital, the silhouetted version choice B is much better than the animals facing each other.
• I like choice a for the green background.

This is a 2 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• looking so cute and colorful dog bed very good one nice quality
• I like a plain solid color which may be easier to keep clean.
• I like the two tone colors of the bed. Somewhat unusual for a dog bed to have a color pattern like that. It looks cheerful and comfortable also. You can also tell a few more details on the bed itself compared to the grey colored one
• A seems like the kind of dog I would be interested in more. B is fine too but not what I would choose because I don't like small dogs usually
• This one seems a little more colorful and with the dog smiling, it seems as if the dog is enjoying the product more which I like to see

This is a 1 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• C - seems like a good size and not bulky
• They all look very similar. It is hard to pick a favorite. They all look to be high quality. I find A to be the most safe.
• I would prefer option A, and also option C to a smaller extent....I would prefer the clip to be bigger, so it is easier to clip on, especially if the dog is trying to move or if he is being fidgety. I would just want to clip to be strong enough to handle being on a strong dog.
• I have small hands so I think D because it would be the easiest to grip
• A looks sturdy and durable. I want something that I can rely on.

This is a 4 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I voted mine smallest to largest. I definitely would prefer the smaller clip sizes.
• I will prefer the A because it looks portable.
• C looks like it's in the middle, size wise. The only thing with smaller clips is that there is at least the perception that they are more fragile.
• I think choice C is the best size because it's in-between all the other ones and choice D and A are either too big or too small in my opinion.
• I really like C. It makes me feel safe and secure. I can trust it the most.

This is a 3 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• winnie Went
• Option C, This title awakens my curiosity and imagination, my creativity grows to know what happened: "After Winnie Went Away"
• C has a more direct description, it is more appropriate, A comes next, it is sort of appropriate, B is the least appropriate for me.
• C sounds like it would be emotional, A sounds like it would be interesting, B sounds mysterious.
• I liked the above title

This is a 2 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I liked after more because it relates more with dealing with the fallout and consequences of losing a pet and how to handle that grief and loss as a child.
• I think that saying after winnie went away sounds like it works better for a child dealing with the grief of losing a pet. When Winnie went away sounds a little more like the pet just ran away and could come back.
• I feel like "After Winnie Went Away" conveys loss more. I would think with this title, the book deals with the aftermath of losing a pet.
• I like B because the word after makes it clearer what it’s about. After makes it sound like it already happened, while When could mean something in the future. After makes it seem like there’s hope after something tragic like losing a pet.
• the other title has too much W wounds going on, its hard to hear clearly

This is a 3 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I think the dog is cuter and his pose is more natural in image A.
• B and C are better than A because the pose of dogs are cuter, B is better than C because I prefer the golden retriever
• I can see the detail of the toy and how it works much better.
• I liked B the best. He is cute.
• The ones with the dogs upright seem like a better view of the product.

This is a 2 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I much prefer the layout of B, it feels a lot less 'compressed' than the formatting on A, where everything is constricted between color blocks.
• I like the closer shot. It gives the details of the dog and the toy up close so the consumer can see it better.
• This box design is more fun and gives the impression of a higher quality dog toy. The rounded contours of the background pattern are more attractive than the straight edges of the other box as well.
• A is too small and boring. I like the pictures on both sides of B, they look happy and playful. The picture on the side of A and the design makes it look cheap, and not in a good way.
• This one is more clear and defined. Everything is placed together which is easier viewing.

This is a 3 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• I find A very appealing so A 1. I prefer B better than C so B 2 and C 3
• I like A the most because it gives you the happy smiling version of the dog. That is what I picture for this breed
• I voted this way because A makes me feel that the picture of the dog is smiling which feels happy. I like that the cover pulls me in and makes me want to learn more and interact with the dogs.
• Option C is the most compelling because the dog has the best pose and stance. Option A and B aren't as convincing or persuasive in my opinion.
• I ranked the images used for the book that I liked the most. I found the three Doberman Pinschers of in option B to be the most appealing. I then liked that option C’s book cover has the full body of the dog. I liked option A the least.

This is a 4 option poll with 50 respondents targeting Dog Owner (Yes). A sample of responses:

• The dog looks happy and the photo is framed very well.
• I've never heard the term, but t looks as if it's a Yorkie mixed with a Shitzu; what adorable dogs they are. I ranked the first one cause he had a mean streak in his face and that set him apart from the rest, which made me wonder if it was something other than cuteness to these dogs.
• I prefer Options B and D because they look the most realistic. I do not like Option A because there are humans in it.
• I feel that seeing the dog on by itself is the best so A 4. Out of the remaining dog pics, I think B is he cutest followed by D and C so B 1, D 2, C 3
• D was the cutest