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Adrienne Van Niman

Adrienne Van Niman is the Marketing Lead at PickFu. She has 8+ years of experience as a marketer and writer, specializing in content strategy and wearing many hats for growing B2B tech companies. Outside of work, she loves to read, travel, go to concerts, and spend time in the great outdoors.

How to test & optimize Amazon A+ Content

Did you know that 76% of Amazon shoppers make buying decisions based on product images alone – and that well‑built A+ Content can lift conversions by 5‑20%? Images pull shoppers …

Amazon FBA product lifecycle: master the 5 stages

If you’ve ever launched or managed a product on Amazon FBA, you know success isn’t a one-and-done deal. From initial concept to final sunset, your product evolves – and your strategy …

How successful Amazon brands win with PickFu: Top 5 testing strategies

Standing out in Amazon’s crowded marketplace is no small feat. If you’re making decisions based on instinct or guesswork, you’re limiting your potential. The top Amazon sellers know there’s a …

PickFu to attend Amazon Accelerate 2024 as sponsor and trusted service provider

September 16, 2024 | Seattle, Washington PickFu, the leading consumer research platform for marketplace sellers, is excited to announce its sponsorship and participation in Amazon Accelerate 2024 as a trusted …

The PickFu Podcast with John Aspinall and Mike Jackness

In the latest episode of The PickFu Podcast, John Aspinall welcomed Mike Jackness, the co-founder of EcomCrew, to discuss the challenges and opportunities of building a successful e-commerce brand in …

The PickFu Podcast with John Aspinall and Rafael Veloz

In the latest episode of The PickFu Podcast, John Aspinall, Brand Evangelist at PickFu, welcomed Rafael Veloz, CEO and Founder of Share It Studio, a creative agency specializing in data-driven …

The PickFu Podcast with John Aspinall and Destaney Wishon

In the latest episode of The PickFu Podcast, John Aspinall, Brand Evangelist at PickFu, sat down with Destaney Wishon, CEO of BTR Media, to discuss the evolving landscape of Amazon …

The PickFu Podcast with John Aspinall and Ian Sells

In the latest episode of The PickFu Podcast, host John Aspinall talked to special guest Ian Sells. Ian has over a decade of e-commerce experience, has founded or helped grow …

The PickFu Podcast with John Aspinall and Kevin King

We’re excited to debut the PickFu Podcast, a weekly livestream where John Aspinall (PickFu Brand Evangelist) dives into the importance of consumer insights and testing in the e-commerce industry and …

Introducing PickFu surveys: ask more questions, get more insights

One of our most-requested features from customers has been the ability to ask the same audience multiple questions. So we’re excited to launch multi-question surveys to all PickFu users! Now …