Lauren Gilmore

Dog owner, gym rat, gin lover (she/her). Allegedly wise to the ways of PR and digital marketing. Helping brands build awareness and thought leadership. Currently waging a war on mediocrity in communication. Get in touch at prandprose.com.

Wireframes are similar in purpose to a blueprint. At their core, they are stories about the future. Also known as a skeleton, a wireframe is a static, low-fidelity representation of …

Getting users to download your app is not as simple as “If you build it, they will come.” Even if they do, that’s still only half the battle. Research shows …