Lauren Gilmore

Dog owner, gym rat, gin lover (she/her). Allegedly wise to the ways of PR and digital marketing. Helping brands build awareness and thought leadership. Currently waging a war on mediocrity in communication.

wireframes and wireframe testing

Wireframes are similar in purpose to a blueprint. At their core, they are stories about the future. Also known as a skeleton, a wireframe is a static, low-fidelity representation of …

mobile app testing checklist

Getting users to download your app is not as simple as “If you build it, they will come.” Even if they do, that’s still only half the battle. Research shows …