Lena Trapp is a marketing manager at BidX. BidX empowers brands to accelerate their growth and scale their business by automating ads both on and off Amazon through their cutting-edge software. BidX is distinguished as the sole global platform capable of automatically creating and optimizing advertising campaigns encompassing Pay-Per-Click (PPC) as well as Demand-Side Platform (DSP) strategies. Furthermore, BidX capitalizes on the Amazon Marketing Cloud (AMC) for invaluable insights and leverages AMC Custom Audiences to maximize return on investment (ROI).