Age Audience Targeting

This is a 2 option poll with 50 respondents targeting Age (18 34, 35 49). A sample of responses:

• I picked A because otherwise I would scroll by and not know what it was I was looking at. If I was searching for this specifically I still choice this because the wine and color of it really stick out and would grab my attention.
• I like the splashing wine in the background
• I prefer Option B. It's clean and organized well, attractive. Option A feels like things are all over the place, and with the white background you can hardly see at all that it is wine being poured into a glass. I didn't notice the glass at first and wondered what the red liquid was.
• The picture is far more attractive than option A. The pieces are arranged in a manner which is aesthetically pleasing and shows this product comes with an instruction manual.
• it looks better and has a higher resolution

This is a 7 option poll with 50 respondents targeting Age (50 64, 35 49). A sample of responses:

• These work best with everything.
• These look the nicest.
• I really think that Black is a sleek and sophisticated color. It goes with everything. On the contrary, I chose the green second because it is a wonderful pop of color and can add a decorative feel to a space. I then chose white as it provides a greater contrast to darker surfaces. Then I chose red, because it again give a decorative pop of color to more flatly colored areas. I feel that the four of them are great in contrast to one another and feel that in different spaces they could all add to the decorative appeal of the consumer.
• These colors can go with just about anything else in my kitchen so they are my top picks.
• I like white in my kitchen as I like clean lines in decorating and prefer neutral, my second choice is cream which also goes with the clean look. I chose the black as my third choice since it has a modern look and goes with anything. Black also is a good color for any kitchen, in my opinion. Charcoal would be my 4th choice as it is a variant of black.

This is a 2 option poll with 50 respondents targeting Age (18 34). A sample of responses:

• the middle piece in A seems to add more interest to the photo
• I like how the dark and bright colors are mixed together better
• the streamers on the other look unprofessionally put together.
• I picked A because of the extra little pink frizzle things that are underneath the 1. Option B didn't have this. The little extra touch of pink makes it seem a tad bit more girly in my opinion .
• All of the decorAtions go together in option b, a has that extra piece that would just stick out like a sore thumb

This is a 2 option poll with 50 respondents targeting Age (50 64, 35 49). A sample of responses:

• THEY BOTH LOOK EXACTLY THE SAME BUT FOR SOME REASON I CHOOSE B. MY EYES GO THAT WAY ON THEIR OWN.
• I THINK THE BRAND PACKAGE SHOULD BE THE FIRST THING TO SEE ON THE LEFT BECAUSE IT PROVIDES THE DETAIL IN A MORE FRANK MANNER WHILE ALSO BEING MORE ATTRACTIVE TO LOOK AT.
• For whatever reason I just think the positing of Choice A seems more correct too me, more visual appealing to me overall.
• B is my choice. Since bamboo is the first word it is fitting that the container of same appear first in the picture. This helps to identify what the product is about.
• It seem to catch my attention more with the bamboo tumbler next to the description.

This is a 2 option poll with 100 respondents targeting Age (18 34, 35 49). A sample of responses:

• Better describes the potential the book has to offer.
• The word "Success" is far more appealing than the word "Risk". Yes, there will be some risk taken in order to achieve success, but "risk" is, for me, a red flag.
• I think the "The Leap of Your Life" provides better insight into what the book actually contains. It is a better way of describing how to redefine risk and jumpstarting your life!
• I like the word choice of "step into your calling". It is compelling and makes me want to learn more about bettering myself. I would want to pick up that book!
• Sounds more impactful and driven to make a change

This is a 2 option poll with 50 respondents targeting Age (35 49). A sample of responses:

• The colors are brighter and catch the eye faster than b
• I chose option A since the cover is more vibrant and colorful. Both options are visually appealing though.
• It seems more magical and the children appear to being reaching for and touching the stars. It really shows the ability to to have those dreams come true
• It is simpler and showcases the book better rather than look like an ad
• Damian, his sister and his Catholic mum move in with her sinister new boyfriend while his Protestant dad shacks up with the glamorous Mary the Canary. Divided by sectarian suspicion, the community is held together by the sprawling Ravenscraig Steelworks. But darkness threatens as Maggie takes hold: she snatches school milk, smashes the unions and makes greed good. Following Maggie's advice, Damian works hard and plans his escape. He discovers that stories can save your life and - in spite of violence, strikes, AIDS and Clause 28 - manages to fall in love dancing to Madonna in Glasgow's only gay club.