Cat owner audience targeting

This is a 6 option poll with 50 respondents targeting Cat owner (Yes). A sample of responses:

• D was my favorite because it’s very modern and matches my current decor. I liked D A and F the best because they all match a mid century modern home. E was my least favorite because it’s a bit drab. C would be good in a child’s room.
• I like the overall shape and opening of this design. My favorite color is the all grey one because it’s simple and not too flashy. I would want my cat to feel hidden and safe in it.
• Option E seems based on the photo a larger sized cave cat bed. My cat would not be interested in anything too small. The color appeals to the color palette of my house as well.
• I really like option D because it would match the decore of my house. But I feel E would be a good option because it is a nutral cover. The others are all okay in any order.
• I like B the most because of the blue and ombre look. It looks relaxing, and I could picture my cat relaxing in it.

This is a 4 option poll with 100 respondents targeting Cat owner (Yes). A sample of responses:

• That grey color looks homiest and more like if would fit into our home, and the cat seems to like it!
• I think the cat in the bed sells it because we get to see how the bed is used and what it looks like, so that is what makes the color more important.
• Color was really nice in option B and it different from other options
• Option A is the best because the cat house looks well designed and simple for cats to use on a daily basis.
• I prefer the more unique colors, just because gray and white are just so obvious and over done color schemes.

This is a 1 option poll with 50 respondents targeting Cat owner (Yes). A sample of responses:

• For the roofline I like B the most because it would allow the cat to comfortably sit on the roof - it's not too steep and provides some flat areas at the edge to sit. For the wall design, I would prefer simple ones so that it does not stand out too much in my home (does not detract from decor). So I would choose A. It's more subtle.
• I prefer the design in Image B, because it looks more appealing and has a beautiful pattern.
• I prefer the third design C because I like the round door shape and the large shield above the door and the more yellow background color as well as the interesting illustrations on the walls inside the cat palace in this product image the most.
• Choice A has the roofline look that I like the most because I like how it is flat. It makes it so that cat could sit on the roof easier since it is the most flat and has no point bit at the top like the other two. In terms of the painted wall design Choice C is the one I like the best with the royal symbol that it has on the front of it. I would buy one of these if the price was right.
• I like the design of the roof and painting of B the best. Then A. Then C. Something about the roof on C looks awkward and the coat of arms design isn't doing much for me. A and B both look really good but I chose B for the roof design mainly.

This is a 3 option poll with 50 respondents targeting Age range (35 44) and Cat owner (Yes). A sample of responses:

• I chose option A because the symbol on top reminds me of a castle and the word castello in the name makes me think castle. When I think of this name and the symbol it makes me think of a wine company.
• c looks the most high end
• i like that you're able to see the logo above the letters. it makes the name stand out
• I think C is the most unique and elegant. I also liked A because it's simple and straightforward, but B is too unnecessarily complicated. I'm guessing this company makes cat houses, since its name is a mix of Latin and Spanish for "cat castle".
• I LIKE THE CROWN STYLE IN C THE MOST, I THINK THE LOGO IN THE OTHER TWO LOOKS TOO MUCH LIKE A RAZOR BLADE

This is a 1 option poll with 50 respondents targeting Crowdfunding participant (Yes) and Cat owner (Yes). A sample of responses:

• I like the little colums on A and the color of it but like the design with the family crest on C. I wish it were the same color as A though. Heated pad inside would be nice for my cat but it would need an outside light so that I know if the heater is on or off. Maybe just a warm and super fuzzy fleece though due to a fire hazard.
• I think B and would just leave it as it is.
• I prefer C. I think having something for the cat to scratch or something hanging for them to bat at would be nice
• I think that C looks really cool with the coat of arms so that would probably be my first choice.
• I like the design of C. It feels like royalty in some way. Heating would be the best option in my opinion, as my cats love to be in a warm place like over a heat vent.

This is a 1 option poll with 50 respondents targeting Cat owner (Yes). A sample of responses:

• Of course ingredients are the most important aspect of a supplement or medication for cats. As far as the mode of administration, it's easy for me to give my cats pills, as long as the pills are small. Liquid administration would be second, and powder last, because even if you mix it into their food, there's not guarantee they will eat it, or eat all of it.
• Ease of administration is by far the most important thing for me when it comes to feline medicine and similar. Because it's always, always, a massive pain to get them to take it. Somehow they always know what it is and avoid it. Second would be ingredients and price third, you don't cheap out when it comes to anything health-related, whether for people or pets. My favorite format for this kind of this would probably be powders since it's the easiest to mix into food and trick them into taking. They tend to notice liquids and always notice pills. Powders are the most painless by far.
• I prefer liquid. It is easier to give to my cat.
• Powders are definitely the most preferable. Getting a cat to eat anything they don't want to seems to be nearly impossible. Holding them down and forcing something down their throat winds up with my blood all over the place, an unhappy cat, and they didn't take the pill. Liquids are better, but a powder can be snuck in small amounts to most any food and be gotten away with. Plus it's safer on me.
• I think the main feature I would look for is how would this product be beneficial for my cat, and then the form it comes must be suitable for my cat, for example if my cat only eats liquid then i would only consider options that come with this format.

This is a 8 option poll with 50 respondents targeting Etsy shopper (Yes) and Cat owner (Yes). A sample of responses:

• i chose option d as the design i prefer because using the animals as a key design it puts a smile on all your house's guests upon entering your home
• I'd mainly be buying based on colors, I don't really want a flower design. A would probably be my top pick as I like the very dark colorful abstract design on the bottom. D is a close second as it's very colorful and not a floral design.
• So I picked option D first because...cats! Cats and color - love them both. Then comes option A, and I also like the colorfulness of this one. Then comes option F and while I actually find some of the light colored prints more appealing, this is for a cat and it's for the lower part of the sofa, so it's more apt to get dirty so I ranked darker colored prints higher because of this. I'd say option F is probably my favorite of the darker colored prints. Then comes option G, again a darker colored print. It ranked lower than F because it feels pretty fall-like and not a year round type of print. After that comes the lighter colored prints, and my favorite of those is definitely option C. I like the florals of this print a lot, but again I'm concerned about it getting dirty. This is followed by option B which has some nice warm tones to it and it's a nice neutral print. Then comes option H which isn't a favorite and I wouldn't really pick at all. It's ok, but not my deal. The same goes for option E. Very mid-century modern style, which I really appreciate, but I don't really have much of that style in my home. It's fun though I'll give it that. Like the colors here.
• Most of the top designs I picked were darker since they matched wth the dark color of the couch well, so I ranked them pretty high. The best ranking/choice for me though was option H since it had a pinkflower design despite being a lighter color. Preference wise I just prefered that color much more over the others. Option H for sure.
• The darker backgrounds feel much more blended with the sofa. The Bohemian inspired patterns in option A are very appealing. It is modern meets classic and would fit in a lot of interior decorating schemes. It is bold without being obnoxious or jarring.

This is a 5 option poll with 100 respondents targeting Age range (35 44, 25 34), Amazon Prime member (Yes), Dog owner (Yes), and Cat owner (Yes). A sample of responses:

• Price is fine. I’d get one of the black ones first and then a white one. Wouldn’t want green or purple
• The price is a little bit high for an off bran robot vacuum but not too bad. Assuming it had a decent number of positive reviews I would be OK with the price. I don't need the color to stand out at all so I would prefer it to be black or mostly black. No need for more flashy colors like blue or green.
• I like the simpler colors, they look a lot nicer and would match better in my house. E is the most straight forward and has a high quality look. A is similar but has too much overlay of gold which I don't think looks nice.
• I love the green one! I like all the different color options, but i like D, B and C best.
• I would accept the price but only with extremely good, verifiable reviews, since it's lower than expected. B and C are the best color options: unexpected but still cool.

This is a 2 option poll with 50 respondents targeting Age range (55 64, 45 54, 35 44), Cat owner (Yes), and Dog owner (Yes). A sample of responses:

• This tagline is more clear and I would click on this banner. It's more attractive and draws me in, making me want to learn more.
• I like option B the best. The tag line is very easy to read and flows very good
• B is easier to read, with the black font, plus it tells me more so it draws me in.
• I like the graphic with the two different color texts. It breaks up the text and makes it easier to read and follow.
• They both provide the same information and really all that is necessary for the tag line. I prefer the darker text in the other option, but overall I prefer this version that makes it more apparent that the product is natural with it in the first few words.

This is a 2 option poll with 50 respondents targeting Cat owner (Yes), Dog owner (Yes), and Age range (35 44, 45 54, 55 64). A sample of responses:

• The All Natural description makes it clearer. It also makes me think it's higher quality.
• I like A best, I prefer how it has the sub title under the name that explains what the product is.
• A flows better than B and I like the little white writing above the tag line below the name.
• I chose option B because the wording is better in my opinion. I like it better without the sentence underneath BESTLIFE4PETS. I have cats and a dog, so I have shopped around for many different items.
• I prefer the wording in Option B because it flows more naturally and is the easiest to read.