Cate Guarnery is a freelance journalist and content marketing writer based in the Chicagoland area. She focuses on business, technology, e-commerce, and law. Cate has been a professional writer for more than two decades and holds an MBA from Loyola University Chicago Quinlan School of Business.
- Business ·
- E-commerce ·
- Guides and how-tos ·
- Research ·
Why message testing is important for your business
by Cate Flahardy GuarneryIn today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …
- Business ·
- E-commerce ·
- Guides and how-tos ·
- Research ·
What is a website feedback tool and why do you need one?
Modified: by Cate Flahardy GuarneryThere’s more to a website than big pictures, flashy videos, bright colors, and lots of copy. In fact, a website can have all those things and still fall flat. From …
Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends …
- Business ·
- E-commerce ·
- Mobile apps ·
What response bias is and why it matters
by Cate Flahardy GuarneryDo we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …
We’re surrounded by taglines in our daily lives. The best ones break through the noise, get our attention, and prompt us to act. So how do you write a memorable …
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