roberthayes

Robert Hayes is a freelance writer and editor who lives in Colorado.

Which One Won? Hungry Tummies and Sexy Honeys

T-shirt company Honey Coast donates a meal to someone in need for each t-shirt or accessory sold. Honey Coast conducted a test on PickFu of two potential Instagram bios. The test was conducted on a respondent pool of 100 women between the ages of 18-34.

Honey Coast followed the testing best practice of keeping the pages similar in order to only test one thing at a time. The two options displayed the same set of photos and the same tagline, “For honeys who love adventure, positive vibes, and slaying hunger.” However, Option A added a hashtag “#GivingNeverLookedSoSexy” to the tagline, while Option B added a slogan, “Feel sexy. Fill a tummy.”

Which Instagram bio resonated with the test audience? Take a guess, then check out the poll results here. … Continue reading

Which One Won? Ergonomic vs. Plain Product Design

An e-commerce seller ran a test on PickFu between two potential seat cushion designs, with an audience of 50 Amazon Prime subscribers. Both designs were black, but one design (Option A) had a plain rectangular shape with rounded corners and a fine mesh covering, while the other (Option B) was more rounded and ergonomic in shape, with indentations for the buttocks, a smooth velour-like covering, and a bright blue infinity-symbol logo. Which seat cushion do you think our test audience preferred? Take a guess, and then read the poll results here.

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Which One Won? Guns and Double-Barreled Questions

A crime novelist used PickFu to test two cover designs for his book Whiskey Devils. The respondent pool consisted of 50 people drawn from the general population. Option A featured an orange backdrop with bullet holes and gunsmoke and an evocative illustration of a hand transforming into a gun. Option B featured a subdued and elegant photograph of two shot glasses filled with whiskey on a dimly lit bar top. The publisher asked two questions of respondents: “Which cover is more enticing and eye-catching for a crime novel? Which makes you want to read further?”

Which book cover do you think our general population audience selected? Give it your best guess, then read the poll results here.

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Which One Won? Guess which logo best reflects organic skincare

Organic skincare company Akhal ran a test of two potential logos. The logo needed to reflect that Akhal’s range of products come from plants sourced 100% from small farmers. To reflect its high-end market, the audience for the test comprised women with household income between $60K and $100K. While both logos had a similar visual design (the company name and tagline in a circle), the iconography differed. Option A featured an interwoven leaf and flower pattern, while Option B was an abstract heart-shaped leaf. See if you can guess which logo made a more positive impact, then check out the poll here. … Continue reading

Which One Won: Which Bottle Opener Did Amazon Prime Members Prefer?

A PickFu pollster tested two potential wall-mounted bottle opener designs, drawing on an audience of 50 Amazon Prime members. The products differed both in price and in design. The first design (Option A), priced at $12.99, was a metal trapezoidal receptacle with an attached black bottle opener. No artwork adorned it save for the embossed brand name. The second design (Option B), priced at $24.99, was a wooden wall mount shaped like a bottle, with an attached silver metal receptacle and a retro-style joke about beer. Can you guess which bottle opener the respondents chose? Check out the poll results here. … Continue reading

Which One Won? Which humidifier was preferred by 80% of women?

Noted futurist Alvin Toffler said, “You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.” In other words, small things end up having a huge impact.

A recent PickFu poll demonstrates this principle well. Respondents were asked to choose between two photos of home humidifiers.

At first glance, the two humidifiers look identical. Both have sleek lines, a glossy, reflective black color, similar shapes, and a simple control panel. Yet respondents overwhelmingly chose one design over the other.
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