kim

Kim Kohatsu is the Director of Marketing for PickFu and the founder of Charles Ave Marketing.

How to Get More App Reviews

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User reviews not only influence other users to try your app, but they help boost your app’s visibility in an already crowded marketplace. We spoke with app creators and got their tips on encouraging user reviews.

Target Early Adopters

When you’re first launching an app, introduce it to enthusiasts who read up on new apps. “Early adopters, like those found on Product Hunt, Hacker News, etc. are far more likely to leave reviews because they understand the importance of reviews on your business,” said Brandon Wright, who works in marketing for ThoughtLab. … Continue reading

PickFu respondents vote on your options, but did you know you could vote on their responses?

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PickFu relies on a number of quality controls to ensure that the people who participate in your polls answer them honestly and seriously. And guess what? YOU are one of those quality controls.

When your poll is complete, you should take the time to read through each comment. If an answer is particularly insightful, use the up arrow to the right of that response to “upvote” it. You can tell us what you liked about the answer, and your comment will be shared with the PickFu team (not with the person who wrote it). … Continue reading

8 Crucial Tips for Book Titles

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A book’s title is its calling card. It’s how a potential reader finds your book. It’s how a satisfied reader talks about it to a friend.

So when it’s time to dream up a book title, what must you consider? We turned to five experts on the topic, who shared these tips:

Word of Mouth

Word of mouth is still the number one reason readers buy books. If you want to maximize your sales and earnings as an author, you need to understand the word of mouth sales process. It all starts with your book title.

Every word of mouth sales process has three simple steps: … Continue reading

Know Your Audience: How Smart Demographic Targeting Yields Better Insights

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Exactly who likes your product or design should never be a mystery to you. Knowing your audience means understanding their needs and desires, and knowing how best to address them.

On PickFu, you always know who answers your polls – each result includes a demographic breakdown of gender, age, income, ethnicity, and education level. But you can also target certain demographic groups so that only certain subsets of the population respond to your poll. … Continue reading

Getting the Most from Your App Icon

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When Steve Jobs talked to Fortune in 2000 about the Mac OS X’s Aqua interface, he delivered a classic line:

“We made the buttons on the screen look so good you’ll want to lick them.”

Today, an app’s icon needs to meet that standard if it’s going to gain traction with users. We reached out to app creators and UX designers to understand how to think about your app’s icon. Here’s what they shared: … Continue reading

5 Tools to Format Your Manuscript Into an E-book

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It started with an idea. Then it turned into a manuscript. Maybe you used one of the eight tools we highlighted to write and edit that manuscript. Now it’s time to publish. How can you transform and format your text into an attractive, sellable e-book? Whether you’re a design pro or a design no, these five tools will help you create a stunning, professional layout for ePub and Kindle formats. … Continue reading

8 Tools to Help You Write and Edit Your Next Bestseller

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At its most basic, writing only requires a pen and paper. But these eight tools will help you take your writing further – from composition to grammar checking, from workshop groups to professional editing.

Google Docs

google-docs

Google Docs just might replace Microsoft Word, especially if you’re collaborating with co-authors or an editor. Everyone can access and edit a document in real-time, and there are chat features and comments to hammer out any sticking points. The real-time nature of Google Docs spares you the confusing process of emailing different versions back and forth, keeping everything centralized. Your work is stored in the cloud, meaning you can work on your book from any device when you’re on the go. Best of all, it’s free. … Continue reading

Clarity Over Cleverness: An Author’s Journey

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OLYMPUS DIGITAL CAMERAPamela Wilson is the Executive Vice President of Educational Content at Rainmaker Digital, the company behind the popular content marketing website Copyblogger. She co-hosts a biweekly podcast called ZeroToBook with bestselling author Jeff Goins. The show follows Pamela’s progress in self-publishing from start to finish.

In June, Pamela was anxious to give her work a name so that she could start sharing it with people. During an episode of the podcast, she and Jeff discussed the importance of a book’s title and Jeff explained a methodical process for ideating titles and getting unbiased feedback from potential customers.

At the heart of his process – PickFu. … Continue reading