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Laura Melchor

Laura Ojeda Melchor (she/her) is freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle grade novel, Missing Okalee, comes out from Shadow Mountain Publishing in the fall of 2021. Find her online at lauraojedamelchor.com.

A main image that shows two logos for a brand called "Encrypted Art."

Encrypted Art, a digital frame brand, needed to lock down its logo design, so it tested two options on PickFu with a general audience of 50 respondents. The two options …

Blurred crowd of people in modern interior during event

COVID-19 put a stop to in-person conferences of all kinds in early 2020. Now, thanks to the vaccine, in-person gatherings are making a comeback. Some conferences are still virtual, while …

Which One Won: choosing color scheme for sheet music app

How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …

A header image that shows two book covers about basketball.

When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …

A header image that reads, "The 5 Best UserTesting Alternatives."

When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …

A main image showing two choices for a frosting themed mask.

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …

How to sell on Walmart Marketplace

If you’re an established e-commerce seller and you want to expand your reach beyond Amazon’s audience, it might be time to learn how to sell on Walmart Marketplace. Launched in …

A main image showing two titles for a nonreligious book.

The Christian book publishing market is strong, but as many parts of the world become more secular, there’s growing interest in books about leaving a faith. In this PickFu poll, …

Need help choosing your LinkedIn profile and cover photos? Maybe you’re new to LinkedIn, or maybe you’re finding it harder to pick photos than you thought it would be. It’s …

An image that says "Which One Won" that shows two Options of a logo.

How literal should the business logo be for a home decor brand named The Red Door House? That’s the underlying question in this PickFu poll. The user asked 50 female …