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Laura Melchor

Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.

Be careful what you name your book. Bad self-help book titles can be a real turn-off for potential readers. You’ve got to get your title just right. One author recently …

Concept testing

You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …

Congratulations, you’ve created a coloring book. But what’s the best cover art to showcase the coloring book inside? While it’s tempting to think that you can slap bright colors and …

Image of serious nice woman working with laptop and writing

It’s hard to believe that writers used to pen entire novels by hand. It makes sense that some revered works of literature are extremely long and wordy, because they didn’t …

An author uses PickFu to test self-help books with swear words

Lately, self-help books with swear words have become their own genre. Some people love a good expletive. Others find them vulgar and unfit for genteel society. But let’s admit it: …

Even if you’re not much of a dog person, you pretty much can’t resist smiling when you see a puppy. Just try to glare at one. I dare you. (It’s …

There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you …

A header image that says, 'Top Tips to Write A Better Amazon Title.'

You could have the shiniest, most useful product in the universe, but if you don’t take special care to write a strong Amazon title, you won’t get all the sales …

What’s one of the first things moms-to-be add to their Amazon baby registries? Nursing covers. They’re irresistibly stretchy, and they aren’t just for breastfeeding. Moms also use them as shopping …

self help book title

Most of us are constantly looking for ways to improve our lives. That’s why self-help books can be so successful. But in order to attract attention, they have to feature …