This week on Which One Won?, we’ll look at how to stage product photos and how adding color can provoke a strong response from an audience.

An Amazon seller created a PickFu poll to split test two images of a scratch-off map set with 50 Amazon Prime members.

In Option A, the map is black and gold and each part of the set is laid out in its own space. In Option B, the map is blue and gold and the elements overlap in a staged scene.

Can you guess which one won?

When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image?

This week, we’ll look at how an item in a classy, high-quality box can attract buyers much better than the item on its own. In a recent PickFu poll, an Amazon seller conducted a split test on 50 members of the general population, asking them to choose between two product photos for a leather keychain.

Option A shows the keychain on a wood backdrop. Option B shows the keychain inside a gift box, resting on the same backdrop.

Can you guess which one won?

When marketing Amazon bundles of, say, hot chocolate (as in this week’s example), remember that our eyes like variety.

In a recent split test, 50 Amazon Prime members were asked to consider two product images for a three-pack of Maltesers hot chocolate pods. Option A shows three boxes in a row, while Option B shows the three boxes in a pyramid.

Can you guess which one won?

In this week’s Which One Won?, we’ll learn a trick for instantly adding color to a product that may not be very interesting to look at by itself.

In this poll, an e-commerce seller asked a targeted audience of Amazon Prime members which image they preferred for a smartphone tripod set.

Option A is a view of the tripod and accessories. Option B shows a smartphone attached to the tripod with a beachy photograph on the screen. On the left, a hand is using one of the accessories.

Can you guess which one won?

“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting e-commerce product images.

In a recent PickFu poll, an online seller ran a split test asking respondents to choose between two featured images for an exercise belt.

Option A depicts a model wearing the belt with an inset showing the back view of the product. Option B shows a model wearing the belt, but with a different pose. An inset advertises that a wrist wrap is included. In Option A, the brand name on the belt is “posture.” In Option B, it is “GO4FIT.”

Can you guess which one won?

Since the contents of a subscription box are ever-changing, the box itself must represent the brand and convey what treasures customers can expect when they open it.

The Tapas Club, a gourmet Spanish food subscription box, recently used PickFu to get feedback about the design of its box. The seller received 50 responses from the general population in 24 minutes.

Option A features red and white Spanish tile print, while Option B’s multicolor illustrations showcase different aspects of Spanish culture.

Can you guess which one won?

When designing the main image for a product that consists of multiple pieces, it’s critical to think about how the component parts are arranged.

In a recent PickFu poll, one Amazon seller split tested two main product images for a Treasure Box toy set. The seller received responses from 50 members of the general population in 26 minutes.

In Option A, the toys form a clump in front of the box, playing off the visual we associate with a treasure chest: a pile of gold, silver, and jewels straight out of a tale of swashbuckling pirates on the high seas.

Option B shows the toys neatly organized in front of the box, with like items displayed together.

Can you guess which one won?

If you’re selling a product that shoppers may be unfamiliar with, the main product image is an opportunity to convey how it’s used. That’s why testing product photos is essential to help your listing stand out.

In a recent PickFu poll, an e-commerce seller asked a panel of 50 women to choose between two product images for a set of resistance bands.

Both choices showed an image of the bands with a storage bag, but Option B featured a photo of a ballerina using a band to stretch her leg, while Option A showed only the ballerina’s leg.

Can you guess which one won?