Recently, PickFu’s Director of Marketing Kim Kohatsu joined Andrew Maffettone from Seller’s Choice to discuss how PickFu gives e-commerce sellers easy access to market research. Founded by a team of experienced e-commerce sellers, Seller’s Choice offers a wide range of service packages based on the solutions that online sellers seek.
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When you’re selling online, e-commerce product page testing is a must. Why? Optimizing your listing ensures that you’re presenting your merchandise in a way that makes people as likely as possible to buy.
The way to accomplish this is with A/B testing (also called split testing). A/B testing is the process of using two versions of a web page on an audience to compare performance. A traditional split test directs a portion of your website traffic to one version of a page and directs another portion of your website traffic to a different version of that page. PickFu’s split testing is slightly different: instead of testing live, you can create a poll before your product launches and test ideas on an audience in a sandbox environment. PickFu provides the respondents and you’ll get results in as little as a few minutes.
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In this week’s “Which One Won?”, we’ll look at an example of how a snazzy design choice in e-commerce photo editing can capture shoppers’ attention.
In this poll, an e-commerce seller conducted a split test on 50 people, presenting them with dueling product images of a musical egg toy set. The two options played around with the layout and the look of the components.
In Option A, the eggs are displayed in a circle, making them resemble flower petals.
In Option B, the eggs rest naturally in the white space.
Both feature a hand holding an egg, but each is in a different position. The two also have different-looking symbols conveying that there are six eggs in a set.
Can you guess which one won?
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This week, we’ll examine the importance of product design, illustrated by this PickFu poll. An e-commerce seller split-tested patterns for reusable beeswax food wraps. Both images feature styles that are beautiful and well-designed, but the audience of 50 Amazon Prime members were tasked with choosing one.
In Option A, the three patterns are bees, avocados, and pineapples. In Option B, there are three geometric/honeycomb patterns.
It’s a tough choice, but one option came out ahead. Can you guess which one won?
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In this week’s featured poll, an e-commerce seller learned an important lesson about how to photograph clothing for Amazon.
The pollster tested two product images on an audience of Amazon Prime members. Option A showed a folded pair of tights. Option B showed a pair of legs modeling the tights.
Can you guess which one won?
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This week on Which One Won?, we’ll look at how to stage product photos and how adding color can provoke a strong response from an audience.
An Amazon seller created a PickFu poll to split test two images of a scratch-off map set with 50 Amazon Prime members.
In Option A, the map is black and gold and each part of the set is laid out in its own space. In Option B, the map is blue and gold and the elements overlap in a staged scene.
Can you guess which one won?
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When online shoppers land on your product page, they decide within seconds whether to browse or close the tab. How can you make sure they don’t slip away? Aside from having a quality product, you need to focus on e-commerce optimization.
E-commerce optimization is the process by which you critically examine all aspects of your website’s product listings, then experiment with changes that could boost sales and affect other key performance indicators (KPIs). To keep track of how these changes affect your e-commerce site, you’ll want to conduct A/B testing. Also known as split testing, this process enables you to compare two versions of a website to track which one performs best.
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When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image?
This week, we’ll look at how an item in a classy, high-quality box can attract buyers much better than the item on its own. In a recent PickFu poll, an Amazon seller conducted a split test on 50 members of the general population, asking them to choose between two product photos for a leather keychain.
Option A shows the keychain on a wood backdrop. Option B shows the keychain inside a gift box, resting on the same backdrop.
Can you guess which one won?
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When marketing Amazon bundles of, say, hot chocolate (as in this week’s example), remember that our eyes like variety.
In a recent split test, 50 Amazon Prime members were asked to consider two product images for a three-pack of Maltesers hot chocolate pods. Option A shows three boxes in a row, while Option B shows the three boxes in a pyramid.
Can you guess which one won?
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Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography is essential.
Amazon product pictures need to convey the basics — size, shape, texture, what’s included — but they also need to create positive feelings in your audience. When shoppers look through your photos, are they attracted to the product? Do they trust the quality of your brand? Do they feel the drive to buy?
This guide will tell you everything you need to know about how to take product pictures for Amazon.
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