Robyn Petrik


Which One Won? Even subtle changes can improve logo design

The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should leave a lasting impression with customers. A subtle change can take immediately improve logo design, taking it from ‘meh’ to instantly recognizable. 

The creators of Lead My Dog have run a PickFu poll to split test two versions of their logo. At first glance, the logos seem nearly identical. However, there are a couple small differences between each logo – and those small differences had a big impact on the respondents!

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Which One Won? How to name a local business

Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, you can start to narrow down it down to your favorites. When it starts getting challenging to decide on your own, test a couple of business names with a PickFu poll to see which is more popular with an audience of people.

That’s exactly what the business owner in this PickFu poll did. The pollster is building an integrated medicine clinic in the town of Coeur d’Alene, Idaho, and wants to know which business name would be more appealing. 

Option A was Restoration Healthcare and Option B was Coeur d’Health. Option B, of course, was a play on words based on the town Coeur d’Alene. 

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Which One Won? Catchy mobile app names

Naming a new mobile app isn’t easy. Clever and catchy mobile app names help you stand out from your competitors, but it’s tough to know what users will think.

The right name for your app is one major way to build brand recognition, so make things easier on yourself by following tips from this PickFu poll. In this poll, the developer wants opinions on two potential names for a new app that enables users to gather information and chat with experts on any subject. 

Option A was wegatherapp and Option B was gatherxCan you guess which app name won? 

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Which One Won? Traditional versus virtual mobile app experience

In a world that is consistently getting busier, online grocery shopping and delivery services are becoming more popular. People want to save time whenever they can, and going to the grocery store is a chore they’re happy to skip. The mobile app developers in this PickFu poll are creating an app for online grocery shopping and wanted to split test two different mobile app experience styles of shopping in the app.  

Option A is a traditional approach where grocery items are listed in the app and the user clicks to see more or add it to their cart. Option B would simulate a grocery store and allow users to virtually ‘walk’ through the aisles to shop.  

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Which One Won? Designing App Store screenshots

Between commitments to work, family, friends, and volunteering, everyone seems to be going a mile a minute. Meditation apps address our growing desire to slow things down and take a break from worry. But how can you make your mindfulness app more appealing to users than the next one? Designing App Store screenshots that communicate your benefits is a good place to start.

In this PickFu poll, a developer wanted to find out which App Store screenshots would lead to more downloads. Option A was an illustrated design with a variety of colors, while Option B used pictures of nature and a mostly blue palette.  

Can you guess which one won?

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Which One Won? Health and fitness business names

The world of wellness is a crowded marketplace where it’s important to stand out. Before launching headfirst into a new business, get feedback on your ideas. This feedback helps you see if you’re on the right track with the health and fitness business names you’re considering.

In this PickFu poll, an entrepreneur wanted to see which name for a new fitness club sounds the most appealing among three choices:

  • Option A: Guide Fitness
  • Option B: Story Fitness
  • Option C: New Health Fitness

Can you guess which one won?

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Which One Won? Naming an in-game currency

Developing a new mobile game requires many decisions along the way. Some decisions are obvious, like coming up with a mobile app name and designing an icon for your game. Some decisions are much less obvious though, like choosing a name for the in-game currency.

In the mobile app GawkBox, you play mini-games against other creators and create your own community through live chat. The developers behind GawkBox used PickFu to poll 50 mobile gamers to decide on a name for its virtual currency. The team was trying to decide between calling it Goins or G-Bucks

Can you guess which one won?

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Which One Won? Creating an app icon for college students

When someone is scrolling through the app store, what’s the first thing to catch their eye? The app icon! With this in mind, creating an app icon that’s catchy will help increase your downloads. If you only have a mediocre icon, people will scroll right past your app without taking a closer look. 

A company designing a fun mobile app to connect college students ran this PickFu poll to test out two icon designs. With the attention span of young people being shorter than ever, this company knows it must get their icon design right the first time around.  

Both icons are bright and jump out at you. Option A uses multiple colors, while Option B sticks with just red and white. Each app icon features a different animal as well – the first uses a parrot while the second uses a seal. 

Do you know which app icon won?  

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12 Tips for Beautiful E-commerce Product Images

One of the keys to running a successful e-commerce store is having beautiful product photography. Since customers shopping online cannot see or pick up products in person, they rely on the product images you post to make their decisions. E-commerce product images act as a first impression, so they must look professional, polished, and trustworthy.

Beautiful images convey the value of your products and create trust in your brand. When done well, product photos engage shoppers and convert more of them into paying customers. Whether you’re working with a generous budget or no budget at all for photos, we have 12 tips to help you create beautiful e-commerce product images.

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Which One Won? How to handle close results

As an Amazon seller, there are endless details to decide on when choosing inventory. Finalizing which colors to offer your products in can make or break sales. Color is one of the first things a customer will notice about your product and will either draw them in or turn them away. 

The seller in this PickFu poll was trying to decide which shade of blue to choose for this waterproof speaker. Option A is aqua, a cooler color, and Option B is turquoise, which is a touch warmer. With two similar shades of blue, can you guess which color the respondents preferred? 

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