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The Best Product Feedback Tools for E-commerce Products

Getting products listed on your e-commerce website is only the beginning of the sales cycle. Once customers purchase from you, it’s important to gather information from them using product feedback tools.

But how should you get as many online reviews and as much feedback from your customers as possible, without chasing each one of them down with a ton of emails back and forth? That’s where product feedback tools come in. We’re going to take a look at two types of tools that will do the heavy lifting for you: online reviews and customer surveys.

Streamlining your process with product feedback tools will create exponential growth for your business and ultimately lead to more sales.

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Which One Won? Testing tagline ideas for your business

The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be catchy, enticing, and a clear representation of what your business is. 

In this PickFu poll, the entrepreneur wanted to gauge the reaction of a specific audience to two different tagline ideas for a cooking subscription business. The pollster narrowed their respondent pool to those between the ages of 25-44 with an income higher than $60k. 

Option A: Make Cooking Rad
Option B: Cooking’s Fun Again

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How to Improve Your E-commerce Photos

If a picture is worth a thousand words, it’s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings are the photos you’ve included.

Before a customer purchases your product, they want to know what it looks like. Beyond that, they want to get a sense of the product’s size, what it will feel like, and how it will fit into their life. Since your customers are shopping online, they obviously can’t experience the product in real life first. Your product photography must answer all those questions for your customers, convincing them that this is the right item for them.

Here are ten tips for improving your e-commerce photos and creating more sales.

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Which One Won? A modern logo for a nightclub

Certain businesses and industries naturally have a particular vibe, such as a floral shop being pretty or the construction industry being rugged. When creating logos and branding for your business, it’s important to match the feel customers expect. In this PickFu poll, the entrepreneurs behind a nightclub tested out two designs for a modern logo. Both options have the same color palette and feature the business name Levels Nightclub

However, each modern logo design features different fonts and spacing. Option A uses a rounded, bubbly font for the word Levels, while Option B uses a sharper, edgier font. These seemingly small differences give each logo a different look.  

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Which One Won? How to choose an appealing webinar title

Online webinars are a popular means for businesses to demonstrate their expertise and build an audience. In addition to compelling content, your webinar title must attract attendees. So how should you name your webinar? 

In this PickFu poll, an entrepreneur tested two webinar titles.   

Option A: [Webinar] Video for Business: How to make it work for me
Option B: [Webinar] Video for Business: How to get ahead 

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Which One Won? How to choose a brand color palette

The design of your app can make or break your business. No matter how good your app idea is, it must have a great design behind it. The app functionality is important, but so is the user experience, layout, and brand color palette. 

After coming up with two different color schemes for the HappySeller app, this mobile app developer used a PickFu poll to determine which was more popular. Since this was a main screen in the app, it was important to get the color palette right the first time around. 

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Which One Won? Mobile app designs that appeal to players

Mobile app designs are a crucial component of user engagement. Everything from your app icon to the user interface can affect how addictive an app becomes and whether it drives revenue. In a pay-to-play game, your in-game store must be visually appealing and easy to use in order to encourage more purchases.

A mobile app developer created two mobile app designs and tested them in this PickFu poll. The two in-game shops had different color schemes. Option A had a tropical background while Option B had a plain background. The differences were fairly subtle but made a big difference in the poll results.

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Which One Won? Choosing a brand name that people connect with

Choosing a brand name is a big undertaking. Brand names need to be clever and catchy but also instantly recognizable, especially to people who are discovering it for the first time.

One business owner considered two names for a brand that enables apartment dwellers to start an organic vegetable garden in their limited outdoor space. Using PickFu to test two different names, the business owner asked respondents which name represented the business idea better.

Respondents chose between PatioHarvest (Option A) and PorchFarmer (Option B). A clear winner emerged between the two. Which brand name do you think it was?

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Which One Won? How to write a mission statement that is on-brand

As you’re starting a business, the building blocks of its branding include your logo, tagline, and mission statement. A mission statement is a quick summary of the goals and values of a company. It acts as a compass to guide the organization as a whole. So when figuring how to write a mission statement, don’t create your mission in a vacuum. Get outside feedback to make sure the statement resonates.

Pawopolis, a store aimed at pet lovers, used PickFu to test two different mission statements to see which people find more appealing. The store’s owners arrived at the name Pawopolis thanks to another PickFu poll they ran to test their store name ideas. 

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