Which One Won? How to match your logo and company name

March 25th 2020 By Robyn Petrik

Men and women alike are always looking for ways to optimize their health, whether they want to lose weight, get stronger, or ensure they’re getting proper nutrition. When creating a brand around health, it’s especially important to match your logo and company name.

Original AllStar, a premium supplement brand, ran this PickFu poll to split test two potential logos for the business.

The two logos use the same font for the product name and the same color palette of white, bright blue, and navy blue. The big difference between the two options is the graphic beside the product name.

Can you guess which one won?

Which One Won? How to pick the perfect app name

March 18th 2020 By Robyn Petrik

Choosing a name for your new mobile game is one of the most important decisions you’ll make. Like all business names, a good app name should be easy to say, memorable, and reflective of the game you are creating. You want to hint towards what your game is without being too obvious. Most importantly, the name of the game must be appealing enough to convince users to download it. So how to pick the perfect app name? Take a look at what this developer did.

The mobile game company in this PickFu poll wanted to know, based solely on the app name, which option respondents would more likely to download. The developer polled 50 users, all of whom self-identified as mobile gamers.

Option A was Idle Realm, while Option B was Idle Domain. Can you guess which mobile game name was more popular with the gamers in this poll?

Which One Won? Mobile app name ideas

March 11th 2020 By Robyn Petrik

With a massive number of mobile games available to download, first impressions are critical. Showing your mobile app name ideas to players before launching in the App Store is smart.

The game creator in this PickFu poll ran a split test of two possible app names. They targeted an audience of 50 respondents who play mobile games on either an iPhone or Android device.

These respondents chose between Option A, Moe Moe Girls, and Option B, Zombie Girls.

Which One Won? Even subtle changes can improve logo design

March 5th 2020 By Robyn Petrik

The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should leave a lasting impression with customers. A subtle change can take immediately improve logo design, taking it from ‘meh’ to instantly recognizable.

The creators of Lead My Dog have run a PickFu poll to split test two versions of their logo. At first glance, the logos seem nearly identical. However, there are a couple small differences between each logo – and those small differences had a big impact on the respondents!

Which One Won? How to name a local business

February 12th 2020 By Robyn Petrik

Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, you can start to narrow down it down to your favorites. When it starts getting challenging to decide on your own, test a couple of business names with a PickFu poll to see which is more popular with an audience of people.

That’s exactly what the business owner in this PickFu poll did. The pollster is building an integrated medicine clinic in the town of Coeur d’Alene, Idaho, and wants to know which business name would be more appealing.

Option A was Restoration Healthcare and Option B was Coeur d’Health. Option B, of course, was a play on words based on the town Coeur d’Alene.

Which One Won? Catchy mobile app names

January 29th 2020 By Robyn Petrik

Test catchy mobile app names with PickFu

Naming a new mobile app isn’t easy. Clever and catchy mobile app names help you stand out from your competitors, but it’s tough to know what users will think.

The right name for your app is one major way to build brand recognition, so make things easier on yourself by following tips from this PickFu poll. In this poll, the developer wants opinions on two potential names for a new app that enables users to gather information and chat with experts on any subject.

Option A was wegatherapp and Option B was gatherx. Can you guess which app name won?

Which One Won? Traditional versus virtual mobile app experience

January 15th 2020 By Robyn Petrik

In a world that is consistently getting busier, online grocery shopping and delivery services are becoming more popular. People want to save time whenever they can, and going to the grocery store is a chore they’re happy to skip. The mobile app developers in this PickFu poll are creating an app for online grocery shopping and wanted to split test two different mobile app experience styles of shopping in the app.

Option A is a traditional approach where grocery items are listed in the app and the user clicks to see more or add it to their cart. Option B would simulate a grocery store and allow users to virtually ‘walk’ through the aisles to shop.

Which One Won? Designing App Store screenshots

December 4th 2019 By Robyn Petrik

Between commitments to work, family, friends, and volunteering, everyone seems to be going a mile a minute. Meditation apps address our growing desire to slow things down and take a break from worry. But how can you make your mindfulness app more appealing to users than the next one? Designing App Store screenshots that communicate your benefits is a good place to start.

In this PickFu poll, a developer wanted to find out which App Store screenshots would lead to more downloads. Option A was an illustrated design with a variety of colors, while Option B used pictures of nature and a mostly blue palette.

Option A
Option B

Can you guess which one won?

Which One Won? Health and fitness business names

November 27th 2019 By Robyn Petrik

The world of wellness is a crowded marketplace where it’s important to stand out. Before launching headfirst into a new business, get feedback on your ideas. This feedback helps you see if you’re on the right track with the health and fitness business names you’re considering.

In this PickFu poll, an entrepreneur wanted to see which name for a new fitness club sounds the most appealing among three choices:

Option A: Guide Fitness
Option B: Story Fitness
Option C: New Health Fitness

Can you guess which one won?

Which One Won? Naming an in-game currency

November 13th 2019 By Robyn Petrik

Developing a new mobile game requires many decisions along the way. Some decisions are obvious, like coming up with a mobile app name and designing an icon for your game. Some decisions are much less obvious though, like choosing a name for the in-game currency.

In the mobile app GawkBox, you play mini-games against other creators and create your own community through live chat. The developers behind GawkBox used PickFu to poll 50 mobile gamers to decide on a name for its virtual currency. The team was trying to decide between calling it Goins or G-Bucks.

Can you guess which one won?

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