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Tara Porter

Which One Won? Capturing a Company’s Essence in a Logo

Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.” That puts …

Which One Won? Does Sex Sell on Thriller Covers?

We hear the phrase “sex sells” tossed around quite often in advertising. But does this apply to selling thriller books as well? A recent PickFu poll helped give us greater …

Which One Won? A Book Cover for Two Different Genres

Readers tend to have certain expectations of what a book cover should look like for a particular genre, whether it be a couple on a romance novel, blood on a …

Which One Won? Displaying Packaging on an eCommerce Listing

What’s the right balance of text to photo on an Amazon listing? Do users prefer seeing the product packaging on a listing? These were some of the questions addressed in …

Which One Won? Book Covers with Mixed Messages

One small decision you make on your book cover can send a different message to your intended audience. One PickFu pollster was surprised when testing two different book covers. He …

Which One Won? Tips for a Winning Health Supplement Photo

Creating e-commerce photos for health supplements can be tricky. Not only does the product need to address the health benefits for the potential customer, but it also needs to look …

Which One Won? Creating a Winning Headline

Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent …

Which One Won? When Mystery Novel Book Covers Can Get Too Mysterious

Designing a mystery cover can be tricky. You want to capture the mystery of your book without giving the reader too much information. In other words, you want a mystery …

Which One Won? Anticipating App Icon Expectations

Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of …

Which One One? Connecting Your Cover with Emotions

When designing a book cover, it’s important to consider the emotions that you want your audience to feel. This often determines whether the person buys the book. In other words, …