Which One Won? Capturing a company’s essence in a logo

Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.”
That puts a lot of pressure on a company to create the perfect logo.
Many companies use PickFu polls to help them test and see how effectively their logos and identity systems depict their mission to their audience. One company recently created a PickFu poll to test two different logos. It asked the test panel, “Which logo evokes a sense of luxury and appeal?”