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Which One Won? Why Target Audiences Are Crucial

When designing an ad, app, book cover, or any piece of marketing, it’s important to consider the target audience. Results from a recent PickFu poll show how filtering a target audience down to a particular age group could provide startling results that may impact product sales and downloads.

In this particular poll, a health company wanted to test two different images for its pregnancy app, Ovia.

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Which One Won? Standing Out on Amazon

A common question polled on PickFu is which featured photo would work better on Amazon. It’s an important question for vendors, especially considering there are over310 million Amazon customers. And given that Amazon sells over12 million products, a company needs to stand out.

The responses from one recentPickFu poll provide fantastic insight into what makes a potential customer click on an item to buy.

Scratch Magic Notes, a creative stencil product, asked 50 respondents, “Which Amazon main photo works better?”

Option A featured a box of the product with the stencils laid out and a sample drawing from the stencils.

Which One Won? Standing Out on Amazon

Option B showed the same product from a further distance, with the stencils displayed underneath the box.

Which One Won? Standing Out on Amazon

Can you guess which one won?

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Which One Won? Make Your Ads Stand Out

When marketing a product, it’s important that potential customers have a clear understanding of what the product does. The benefits need to stand out clearly in the ad. But what is the right amount of information to provide? 

A recent PickFu poll for a workout supplement can help us answer that question. The company Nutritive Vitality asked the test panel to indicate which ad they would click on first.

Option A features a man with defined muscles leaning over to pick up a barbell. The headline “Train More Gain More” is in large, bold text, followed by a detailed description of what the customer could get from the product.

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Option B shows a muscular man facing sideways, pushing a large tire over. In the background are the words “Superior Ingredients for Superior Results,” and in the bottom right corner, we see a picture of the supplement pill bottle.

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Can you guess which one won?

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Which One Won? Photo Editing and Book Covers

Even the smallest tweaks on the design of a book cover can have a positive impact on book sales. One recent PickFu poll demonstrates how photo editing and object placement can significantly alter the reactions of readers.

Author Amber Zygutis asked the test panel participants which cover they preferred for her novel The Siren’s Violin. Option A presents a dark red-haired woman staring at readers with alarming, orange-colored eyes. Option B features an underwater shot of a red-haired woman with eyes closed and her head turned to the side. Can you guess which one won?

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