Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.” That puts …

We hear the phrase “sex sells” tossed around quite often in advertising. But does this apply to selling thriller books as well? A recent PickFu poll helped give us greater …

Readers tend to have certain expectations of what a book cover should look like for a particular genre, whether it be a couple on a romance novel, blood on a …

What’s the right balance of text to photo on an Amazon listing? Do users prefer seeing the product packaging on a listing? These were some of the questions addressed in …

One small decision you make on your book cover can send a different message to your intended audience. One PickFu pollster was surprised when testing two different book covers. He …

Creating e-commerce photos for health supplements can be tricky. Not only does the product need to address the health benefits for the potential customer, but it also needs to look …

Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent …

Designing a mystery cover can be tricky. You want to capture the mystery of your book without giving the reader too much information. In other words, you want a mystery …

Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of …

When designing a book cover, it’s important to consider the emotions that you want your audience to feel. This often determines whether the person buys the book. In other words, …