How to grow an Amazon business into a 6-figure income

Editor’s Note: Thanks to Urtasker for the following guest post.

E-commerce is one of the best and most effective ways to earn a return on your investment. And Amazon offers the perfect platform to attract a large number of qualified leads.

How do you funnel the maximum number of visitors to your Amazon product listing? Just some of the few online tools and strategies include

  • social media advertising
  • search engine optimization
  • online forums
  • press releases
  • PPC campaigns
  • influencer marketing
  • business directories

However, when it comes to hitting the magic six-figure revenue number, what steps must an Amazon seller take to make the dream happen? Let’s dive in with some strategies.

Build a powerful, unique brand

Before you start selling your products in the hopes of reaching six figures, focus on building your brand. Ask yourself questions such as, How can I set myself apart from other sellers? Who is my target audience?

Identify your niche and the products you want to sell. From there, analyze your competition to determine proper pricing, challenges, buying patterns, and behavioral trends.

Quality should be the soul of your brand. Focus on delivering the highest-quality products for your consumers. Offer high-quality service including a return policy that customers can easily refer to.

Improve your ranking

Understand the importance of rankings on Amazon — this is the money shot! Low rankings may prevent you from earning profits that might have rightly been yours.

Thankfully, ranking in Amazon is easier than ranking in Google. Amazon only uses internal factors to determine ranks, so unlike with Google, you don’t need to worry about backlinks, social media, or domain authority.

To help your Amazon ranking, fill out as much of your product listing as possible using keyword data. Use FBA to automate customer satisfaction. Find ways to encourage customer reviews. Engage with any disgruntled customers by being honest and sincere. Do everything you can to keep your customers satisfied at all times.

Above all, remember that more sales = higher rankings = more sales. That’s the cycle.

Establish world-class customer service

Running a successful business, be it online or offline, is all about building rapport, cementing trust, creating a sense of camaraderie, instilling respect, and evoking interest. If you can accomplish that with your prospective clients or current customer base, you will win their brand loyalty for years to come.

Be friendly and empathetic while still maintaining your business objectives. Whether it’s returns or refunds, dealing with bad reviews, or issues with shipping or delivery, your communication with customers — past, present, and future — will reflect on your business as a whole.

Stay apprised of Amazon’s changes

Amazon’s platform is ever-evolving, taking into account global e-commerce trends, economy, supply and demand, and consumer buying patterns.

If you’re seriously aiming for that six-figure income as a professional seller, stay well-informed of Amazon’s latest changes, stipulations, and features.

Build a strong team

High-income goals are almost never achieved as a sole endeavor. Learn to leverage growth with a skilled, reliable, and experienced team.

Build a team that shares your values, breathes the same passion, and envisions the same success. Do your research and spend time and resources to select the best fit for your business.

Keep adding products

This is a no-brainer, really. More products mean more opportunities to sell, greater audience reach, larger market share, and higher profits.

Consistently invest your team’s time, research, money, effort, and energy into identifying, sourcing, and selling hot products. Add them to your brand repertoire and capitalize on smart marketing strategies to make more people buy from you consistently.

Use social media

Social media is the pulse of modern e-commerce. A strong social media presence gives you credibility as an established, serious, and quality brand. You cannot ignore social media and expect to reach six figures as a seller. Utilize all avenues of consumer outreach and marketing such as Facebook, Twitter, Instagram, Pinterest, and blogger websites.

The more social media platforms your business effectively utilizes to promote your products, the more people you will reach, and the more chances they click on your product pages and buy.

This post was written by guest author Urtasker, which manages over 200 Amazon Seller accounts and counting. Urtasker Virtual Assistants are all in-house and pre-trained in e-commerce. Its staff specializes in Amazon, eBay, Shopify, and Visit for a free consultation of your online store. 

Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.

Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.