Which One Won? Starting a business selling baby products

What’s one of the first things moms-to-be add to their Amazon baby registries? Nursing covers. They’re irresistibly stretchy, and they aren’t just for breastfeeding. Moms also use them as shopping cart supports, car seat covers, and stroller shades.

Because of this, options abound. If you’re starting a business selling baby products, then making your brand stand out from the crowd can be challenging.

In a recent poll, one PickFu user tested three main product images of their nursing cover. They targeted females and Amazon Prime Members in order to achieve the most relevant results.

Option A features a cute kiddo in sunglasses using the cover as a shopping cart support, a mom breastfeeding her baby, and two more photos of the cover in action.

In Option B, there’s still a cute baby. But instead of showing all the uses of the nursing cover, this image includes a photo of what appears to be a gift bag you can stuff the cover into.

Option C shows the nursing cover primarily as a car seat cover, and there’s no baby smiling at us from any of the photos.

Can you guess which one won?

And the winner is…Option A! With a score of 56 votes to Option B’s 24 and Option C’s 20, Option A is the clear winner.

A cute baby is a must when starting a business selling baby products

Respondents loved the image of the baby with sunglasses in Option A. While the baby in Option B is also adorable, respondents were confused by his bandana.

“I don’t like the separate photo of the baby,” said one female. “It doesn’t really fit. I can’t figure out what is around his neck…is it the item?”

The main difference between the two babies is that in Option A, the baby is using the nursing cover as a shopping cart support. In Option B, the baby isn’t using the cover at all.

Show as many uses as possible

Out of the three images, Option A presents the most possible uses for the cover. Many respondents commented on this, saying that Option A’s image makes the product “appear to be more versatile than the others.”

Another added, “I would not know what all the possibilities are with this product unless I saw it shown the way that it is in Option A.”

Option B appears to show an extra bib and gift bag, but users weren’t convinced by these extras — they seemed irrelevant to the product.

Continuity matters

Several of the comments featured detailed feedback on which pattern they preferred.

Because the three product images all feature different patterns, some respondents answered the PickFu user’s poll question while others gave feedback on the covers themselves.

This is a classic example of a double-barreled question. In order to get the most reliable results in any poll, it’s important to ask one question and only change one variable throughout the photos.

Key takeaways for starting a business selling baby products

If you’re selling a product for new moms, include a photo of a baby using that product. Moms-to-be crave this visual information about how their future child will use the product.

Make sure you include photos of several ways to use a versatile product like a nursing cover. Don’t make the image too busy, but include 3-4 different ways to make the product work for a new mom and her baby.

And finally, keep your images consistent, testing only one variable at once.

Do you have a baby product to test images for? Head to PickFu and create your own poll to find out which one your audience will like the best.

Laura Ojeda Melchor

Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.