Parent of a grade school kid audience targeting

This is a 2 option poll with 50 respondents targeting Parent of a grade school kid (Yes) and Parent (Yes). A sample of responses:

• "B" looks more colorful and I like the cloud/sky background. I also feel like my child would pick "B" because it looks more fun.
• I like how A shows some of the craft projects on the box.
• A seems more for older kids . B is more younger for sure. I like the design on the front. i like seeing engaging on the description
• I like option B the best. I like the design of the packaging. the rainbow is very attractive. i like it zoomed in so i can better see
• I looks brighter and more colorful. It really stands out, induces excitement.

This is a 4 option poll with 100 respondents targeting Parent of a grade school kid (Yes). A sample of responses:

• I like option D the best because i am drawn to its graphics mostly. The graphics in this one are done very well and i think children would love it .
• Choice D is my primary choice because the brightness of the earth contrasts well with the space background. Choice A is next because even though there is no contrast, some elements of weather can be seen on the globe/earth image. Choice B is third because it is an average picture and nothing too special. Choice C is last because he building on the design make it look to busy and congested
• I think the cities and satellites will make kids more interested.
• B shows the terrain of the ground and green grassy areas on the map from an areal point of view. It is not cartoonish.
• I like the one with the city, but I think this clean view of the earth is the best looking.

This is a 2 option poll with 50 respondents targeting Parent of a grade school kid (Yes), Parent of a toddler (Yes), and Parent of a baby (Yes). A sample of responses:

• I choose option A as my choice because of the color of the product very much attracted me so i choose option A
• option b is more descriptive in my opinion.
• I think this option would fit better for both genders, so if you don’t know the gender of the child this would work.
• I prefer the more muted colors in option B. Option A is also nice, but I tend to trend towards more subdued and neutral colors, and option B is more representative of that.
• I have a 9 mo old son who would enjoy these

This is a 2 option poll with 100 respondents targeting Parent of a grade school kid (Yes). A sample of responses:

• If it recycled I make the assumption that all or part of what I'm getting has been used.
• I like A because it tells me what the backpack is in a simple way. I would buy one described as A
• This option seems like a more durable and reliable product I like the simplicity of the description and that it uses recycled materials
• I would rather have something new.
• I thought it was a quality product

This is a 2 option poll with 50 respondents targeting Parent of a grade school kid (Yes). A sample of responses:

• I like the design shown in option B the best because I think the bottle and atom would spark the minds of people who might be interested in purchasing it. That spark would put them in a buy mood thinking about what kind of expermiments they could do with the kit.
• Option A is too dark. B pulls the eye when they are next to eachother.
• B I feel is the better design as it image looks better and not as sparkly looking like A.
• I choose B because I like the design better. The atom in the back behind the beaker is more appealing to the eye in my opinion.
• I like B better because I think that the shape of the beaker is better. I like the colors more

This is a 2 option poll with 100 respondents targeting Parent of a grade school kid (Yes). A sample of responses:

• I love it because it is good value and it combines things for me I would have to otherwise spend time trying to do myself.
• I prefer Option A as my first choice. I'm much more a glass half full kind of a person so if my child is happy and delighted, I'm good. Thirty nine dollars is not that much in my opinion and it seems cheap at that price to make my child enthused and happy.
• I'd be frustrated, but it really really really depends on the other 2 experiments and if I thought I was getting my money's worth from them.
• I happy because my child is learning something no matter the cost.
• I feel like things like this help encourage children, and adults, to look at everyday items in a new and different way.

This is a 2 option poll with 100 respondents targeting Parent of a grade school kid (Yes). A sample of responses:

• dividers make it look less complicated and more easy to digest mentally
• Option B, dividers make the product much more pleasant to open and use. As in, I could keep the box for storing the unused portions of the science kit and feel like it is organized and not a mess. I would be much more willing to interact with a product that had dividers.
• I prefer dividers because it makes the kit seem more organized. Without the dividers, it looks more messy.
• I chose B because I prefer to have the dividers in the box. It makes it much easier to store items, especially once they have been opened from their packaging. It makes it look cleaner and more organized. I think that the box could also be used afterwards for other things with these dividers.
• The dividers are nice because they help keep everything organized.

This is a 3 option poll with 50 respondents targeting Parent of a grade school kid (Yes). A sample of responses:

• I like Option A the best because I like the more realistic looking cover rather than the cartoon looking covers of the other two. My son would definitely be interested in something like this and would most likely pick Option A as well.
• A is the only one that looks realistic. The other two are just bad illustrations.
• The background in A looks more ancient. C over B because the more Romans fighting makes me think of them more than the horse.
• I choose to select option C, it has the ancient touch in it's cover page of the book. The characters in the book was really engaging to the eyes of the reader of the book. It will keep elementary school kids engaged with the book by it' cover image.
• I most prefer option C. This option makes the book seem most exciting to me just going off of the illustration.

This is a 2 option poll with 50 respondents targeting Parent of a grade school kid (Yes). A sample of responses:

• I like B more because it is abstract and different. The uniqueness of it would definitely draw my attention more.
• I like how this gives off more sense of being in a classroom
• i wouldnt force a book about special needs on my child like that.
• Option B doesn't look like a child's cover. It looks more like adult youth. Option A is fun and children will be interested in it.
• This cover gives me a peak as to what the book is about.