Video: Why you should test ad campaign creative before you launch

You’ve done the work creating gorgeous imagery for your brand’s advertising campaign. Now it’s time to do as the big agencies do: test your creative content before you launch.

In this video for PickFu, Daniela Bolzmann of Mindful Goods shows how one beauty brand honed its ad imagery by running a PickFu poll targeted at female respondents.

The company tested five ad imagery options and came away with valuable insights for future marketing efforts. (Hint: it’s all about flat lay styling and bright imagery.)

By pre-testing your ad creative, you can feel confident your ad dollars will be well spent when it’s time to launch your campaign. Watch the video below, and head to our YouTube channel to see the rest of Daniela’s video tips.

Learn more: Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.

Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. She could live without dark chocolate, but she’d rather not.