Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing.
She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others.
After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media.
Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.
When you create a PickFu poll, you have the option to poll your own audience or pose the question to the PickFu panel, a pool of respondents that span many demographic, geographic, and behavioral categories. So which should you choose? Let’s discuss the differences. … Continue reading
Developing cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each platform. “The two stores, while similar, differ in their outlook, details they show, and requirements they have to list your app,” said Nikolay Triffonov, who leads digital marketing for VIP Spades. “That’s why we always optimize for the specific store.”
We spoke with mobile app developers to get their take on how the two app stores differ and strategies to take advantage of this knowledge. … Continue reading
After listening to your comments and requests, we’re excited to launch some new products that we hope you’ll love.
The classic PickFu poll, the PickFu Head-to-Head, is exactly as you remember it: 2 to 8 ideas are presented to respondents in head-to-head matchups, meaning two at a time. For each matchup, respondents vote on their favorite of the two options presented and provide a written comment about why they chose one over the other.
But now, you’ve got two new options for polling: PickFu Solo and PickFu Ranked! … Continue reading
Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method to grow your audience. What methods should app companies use to cross-promote apps? Here are some ideas: … Continue reading
When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as you and your team members do. Of course, this is rarely the case. When consciously avoiding groupthink, how can you and your colleagues break out of your own bubble and address an old problem with a new perspective? What methods can you rely on to get feedback and understand your customers’ pain points and desires?
If you run an e-commerce site, you know that photography is crucial to making sales. Lisa Chu, owner of children’s clothing company Black N Bianco said, “one of the most important aspects to running an e-commerce business is having product photos that convey value and trust in your business. High-quality beautiful product photos can heavily influence your conversion rate.” Test product photos for a simple, fast, and actionable way to help your conversion rate along.
A few months ago, Dave Chesson, creator of Kindlepreneur.com, received an email from Galaxy Press. Galaxy Press is the publishing company of famed sci-fi author L. Ron Hubbard, and the email asked for Dave’s help in writing a new book description for one of Hubbard’s most famous books, Battlefield Earth.
A step-by-step approach to writing a strong book description
Feeling honored, Dave approached the task methodically. First, he returned to basics and reviewed some trusted books and articles about what makes a good book description. Next, he scoured the web for book reviews, including professional blogs, Amazon, Barnes & Noble, Kobo, and iTunes. “The best strategy for writing a description that makes people buy is not only knowing the book, but also finding out what people say was their favorite part of the book, and expanding on that,” he writes. … Continue reading
There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, company rank, even juvenile delinquency. For instance, one study claimed that if you are a woman with a gender-neutral name like Cameron, you may be more likely to succeed in a legal career. There’s even a fancy term for it: nominative determinism.
In business, shorter company names are usually more memorable and distinctive than long ones. And, as one blogger observed, IPOs may be more likely with a name under 13 characters. A name that begins towards the start of the alphabet might place you towards the top in local or online lists.
One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls and make your tests the best they can be.
1. Decide how much you want to reveal.
Your question is the heart of your PickFu poll, the basic information to which respondents react. When testing a logo, you should consider what, if anything, to tell them about your business or service. … Continue reading