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We recently created this new PickFu video specifically for mobile app companies. We’d love to hear what you think.

Here are just a few of the ways leading apps are using PickFu to make intelligent decisions before going live in the App Store:

Choosing App Names

Naming an app is a crucial step in a successful launch. Not only does it need to be unique, include keywords, and make clear what your app does, but it also needs to entice users. See how game maker Mike Cowden decided on his app’s name, Super 80s World.

Designing App Icons

The icon is one of the most critical branding assets for a mobile app. To get the most from your app icon, leading app companies put their ideas to the test. For example, Airline Tycoon tested Android users aged 18-34 to see which of two icons they preferred. See the results!

Making UI Decisions

The user interface is the backbone of how your audience navigates your app. See how this mobile management game company used PickFu to make decisions about color scheme and layout.

Creating Vivid Characters

What characters do your players most want to be? Half of the top-grossing iOS strategy games have used PickFu to get user feedback on characters, gameplay, and more.

Maximizing App Store Screenshots

Changing your App Store screenshots means waiting for store approvals. Many apps prefer to save the time and perform pre-market, private testing using PickFu. With PickFu polls, you can see which screenshots best tell your app’s story and gauge user interest in downloading. Unearth any confusion or misconceptions about your app, and get ideas on how to improve.

Learn more: Optimize your app icons, screenshots, and in-app UX and creatives, by polling targeted audiences like mobile gamers and iPhone users.

Also published on Medium.


Kim Kohatsu

Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.

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