Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.
Testing e-commerce listings against competitors: PickFu interview with EcomCrew
Modified: by Laura Ojeda MelchorMike Jackness and Dave Bryant are the minds behind EcomCrew, a site that gives entrepreneurs the type of e-commerce advice that produces real-time results. In their EcomCrew Podcast, the two …
Meet the interviewer The EcomHub Podcast, run by e-commerce entrepreneurs Tom Wang and David Zaleski, discusses anything and everything to do with e-commerce. They talk shop about Facebook marketing, email …
Meet the interviewer After spending years working jobs she hated, Tamara Tee became a Fulfilled By Amazon (Amazon FBA) seller. She wants other people to experience the freedom of working …
Which One Won? Deciding the best book title ideas for a book about decision-making
by Laura Ojeda MelchorEven authors who write about how to make decisions more effectively need assistance when making a decision about their book title ideas. One such author took the question to PickFu …
It’s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction …
What is Amazon listing optimization?
Modified: by Laura Ojeda MelchorEditor’s note: Thanks to Eugene Cheng of ZonGuru for contributing to this article. If a customer is searching for a product on Amazon — cookware, for example — they’re likely …
A good tagline is a lot like a good logo. It’s unique and catchy, helping your brand stand out from the crowd. But taglines can travel further than logos can. …
How to choose keywords for Amazon
Modified: by Laura Ojeda MelchorUpdated and rewritten by Laura Melchor Picking the right keywords for Amazon is almost as important as selling a top-quality product in the first place. You’re competing with millions and …
Designing a book cover about a subject like postpartum depression can be tricky. You want to convey the seriousness of the disorder while also inviting readers to open the book. …
The best memoirs aren’t vague self-help style books—they’re pieces of literature that take the reader into the memoirist’s unique experience. Memoir titles should reflect that unique experience. One author created …