Thanks to Seller Motor for providing this guest post on discovering high-volume keywords on Amazon.
Whether you are selling a new product on Amazon or adding a new product to your line, you should be selective with the keywords you choose. A title or description on Amazon that includes high-volume and highly relevant keywords will rank higher than one with low-volume or irrelevant keywords. But what is the optimal way to discover high-volume and highly relevant keywords for Amazon?
The following guide covers the fundamentals of keyword selection to help boost your Amazon ranking.
Understand how Amazon determines its ranking
As you strive to acquire top ranking, keep in mind the factors that Amazon’s A10 algorithm takes into account. Use the resources at your disposal to execute a three-part plan:
- Invest your efforts into researching relevant and high-volume keywords that reflect the characteristics and unique selling points of your product.
- Structure your advertising campaign to target customers looking for your product and related products.
- Gain an additional boost from the positive reviews of your customers.
Find the search volume of a keyword
Paying attention to search volume is crucial. If no one is using a given keyword to look up your product online, then no one will ultimately find it.
Start by tracking a keyword’s search volume by using a keyword tool. If the number of searches per month is lower than 450, then reevaluate. Choose keywords that garner at least 500 searches on a monthly basis.
SellerMotor Keyword Research offers an aggregate keyword performance feature to help with keyword selection. This feature enables Amazon sellers to incorporate search terms into your listing based on the volume and clicks of each keyword.
Determine the relevance of the keyword to your product
The strength or relevance of a keyword directly relates to the selling point of your product. For instance, if you are selling colorful and funky Christmas decorations, your selection of keywords should be along the lines of “décor for Christmas,” “party favors for Christmas party,” or “best decoration for Christmas”—you get the drill!
Integrate your keywords into the product title, bullet points, product description, and meta-description. This placement ensures that your listing is relevant when someone looks up for party favors for Christmas.
Include the keyword in your product title
Be selective when choosing keywords for your product title. You want the title to be catchy and attractive.
Integrate up to four keywords in your product title. In the Christmas party favors example, you might use
Funky and Colorful Décor for Christmas—Christmas Party Favor—Best Decoration for Christmas—Fun and Colorful Party Décor for Christmas Eve
Vary short-tail and long-tail keywords
Choose both short-tail keywords and long-tail keywords for maximum outcomes. The truth is that regardless of a keyword’s length, the relevance of a keyword depends on its relevance to your product. An ideal keyword has a high monthly search volume per month and relatively low competition in the Amazon marketplace.
Choose appropriate keywords for a consumer’s lifecycle
SellerMotor Keyword Research includes consumer lifecycle data, which adds in-depth insight into a shopper’s purchase behavior. And by accessing a keyword’s aggregate performance, you can optimize your listing based on its search volume and conversion rate. SellerMotor can help you sell your Amazon products to the right type of customers.
SellerMotor is a software suite to maximize the growth of your Amazon business. Founded by former top 1% sellers and world-renowned data scientists, we understand your pain points throughout a seller’s lifecycle and provide a platform to solve them programmatically.
Also published on Medium.