Which One Won? How to choose the right packaging for your product

The way you package your items can have a significant impact on how much you sell, particularly in a competitive marketplace like Amazon. But do you know how to choose the right packaging for your product?

One simple way is to ask a large group of people what they think. PickFu makes it easy to poll 50-500 people in your target market in an instant.

A small change in the typography or different color palette can have a dramatic impact on sales. In this recent PickFu poll, a seller of makeup remover cloths showed two packaging options to 100 women who are Amazon Prime members and between the ages of 25-34.

Can you guess which one won?

Which One Won?

The results of this PickFu poll were a close call. It seemed that the 100 potential customers liked both of the packaging options, although Option B came out slightly ahead.

Respondents said that Option A’s lighter colors were friendly and appealing. But more agreed that Option B’s brighter shades were more likely to convince them to click on Amazon.

What respondents liked about the brighter palette

When explaining their choices, respondents shared insights like:

  • “I like that the package for Choice B is brighter. I like how the colors of the rainbow blend and is generally more realistic. I also like how it’s also rainbow-colored on the back. I feel like since it is brighter it would stand out better, and it also makes the package easier to read.”
  • “[Option] A is more attractive to me because it looks more calm and soothing. It makes me think it will be softer and more gentle on my skin. I think it would look better on my bathroom counter with all of my other products and not draw too much attention, too.”
  • “I chose [Option B] because the bright rainbow pop of colors pulled me in and made me look at it a lot more than the more muted second option. With no black border, it is also easier to read the writing on the package with the bright and bold background versus the lighter colors in the second option.”
  • “Even though I prefer pastel colors, the packaging for [Option] B appeals more to me for makeup wipes. I feel like if the product seems more vibrant, it will work harder to remove the makeup. I know it’s the same product, but bold colors seem more appropriate!”

The women noted the brighter colors were both eye-catching and more practical, making the white text easier to read. Additionally, brighter colors gave some shoppers the impression that the wipes would be more effective.

How to choose the right packaging for your product

Choosing the right packaging for your new product can be nerve-wracking. That’s why you should get the advice of the very people you want to appeal to. Their opinions will give you the confidence that you’re moving in the right direction.

PickFu makes it easy to custom-build an audience for your product. In this case, it only took one day to collect answers from 100 women between 25 and 34 who are Amazon Prime members! This seller could have even chosen to poll an audience of women by the number of cosmetics products they use.

Not sure which packaging design to choose for your own product? Try running your own PickFu poll to see what you can discover.


Learn More:Product vendors and e-commerce sellers use PickFu to optimize product listing pages by testing design concepts, photos, and descriptions with Amazon Prime member audiences.

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