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The product: Dr. Stepper, a foot-operated metal door opener.

The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.”

Product packaging can help your Amazon sales. It can also hurt them.

Picture your product on the shelf (digital or IRL). “The product has to do the selling for you,” says Daniela Bolzmann of Mindful Goods, which specializes in Amazon listing optimization for e-commerce brands.

But if the customer is confused by your product because of how it’s packaged, it’s time to give that packaging a facelift. How will your product sell if no one can tell what it is?

In this video for PickFu, Daniela takes us through a PickFu poll showing a photo of the Dr. Stepper product in its packaging, just like you’d see it on a store shelf. The question for respondents: could they tell what the product is and how to use it?

Watch the video to find out what they said, and see how Daniela’s team used the feedback to transform the packaging, quickly and with little effort, into a winner.

For more of Daniela’s video tips, head to our YouTube channel.


Learn more: Optimize your product listings by testing design concepts, photos, and descriptions with a target audience of likely buyers.
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Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. Her editorial experience spans print and digital, newsroom and agency. She spent years at the Chicago Sun-Times as a reporter and later the food editor before shifting to marketing and content creation. She could live without dark chocolate, but she’d rather not.

Know what sells before you sell it.
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