
Tracksuits are trending this Halloween. If you’ve seen “Squid Game” on Netflix, you know what we’re referring to. For those who haven’t watched the dystopian Korean thriller, here’s a quick …

- Business ·
- E-commerce ·
- Video ·
Video: How to use the PickFu Poll Builder for Amazon split testing
by Janet Rausa FullerAs part of our website revamp, we gave our Poll Builder a much-needed makeover. This isn’t news to our loyal customers. But if you’re new to PickFu, we figured a …

- Business ·
- E-commerce ·
- PickFu news ·
Introducing: PickFu in Chinese and Russian, chatting on WeChat, and three new faces
Modified: by Janet Rausa FullerWhat — and who — is new at PickFu this month? Well, we’ve polished a few features, we’re prepping for in-person meetups, and we’ve made it even easier for customers …

- E-commerce ·
- Uncategorized ·
- Video ·
Video: Kids’ shampoo brand hits ‘Refresh’ on its packaging by testing new designs
by Janet Rausa FullerThe project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …

- Customer stories ·
- E-commerce ·
- Marketing ·
- Sales ·
Meet Daniela Bolzmann: Amazon brand strategist has tips on how to get more clicks
by Janet Rausa FullerIt’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …

What happens at Prosper in Vegas doesn’t stay in Vegas, nor should it. Amazon sellers from around the world come to the annual conference to meet, mingle, and leave with …

- Business ·
- Customer stories ·
- Ideation ·
How B-school students use PickFu to spark innovation (and earn their MBAs)
Modified: by Janet Rausa FullerLooking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …

- E-commerce ·
- Sales ·
- Video ·
Video: Split test your Amazon main image to improve your click-through rate
by Janet Rausa FullerThe problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …

There are some dishes only Mom can make. Sure, other people can cook them. You can too, and maybe you’ve tried. But somehow, your mom’s version has always been superior. …

The project: the launch of Lost Walls Project jigsaw puzzles. It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us …