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Janet Rausa Fuller

Janet Rausa Fuller (she/her) is the content marketing manager at PickFu. She could live without dark chocolate, but she’d rather not.

A scene from the Netflix show Squid Game

Tracksuits are trending this Halloween. If you’ve seen “Squid Game” on Netflix, you know what we’re referring to. For those who haven’t watched the dystopian Korean thriller, here’s a quick …

As part of our website revamp, we gave our Poll Builder a much-needed makeover. This isn’t news to our loyal customers. But if you’re new to PickFu, we figured a …

PickFu news update: PickFu translated to Chinese and Russian

What — and who — is new at PickFu this month? Well, we’ve polished a few features, we’re prepping for in-person meetups, and we’ve made it even easier for customers …

Daniela Bolzmann video: Raising Junior rebrand series, part 3

The project: rebranding Raising Junior, a kids’ bath product. Raising Junior wanted to take its kids’ shampoo in a fresh direction: new label, logo, and packaging. With the help of …

Daniela Bolzmann profile

It’s time you got to know Daniela Bolzmann. Daniela is the founder of MindfulGoods.co, a one-stop shop for Amazon listing optimization. You probably already recognize her from our e-commerce tutorials …

Poker Chips Stacked On Casino Table.

What happens at Prosper in Vegas doesn’t stay in Vegas, nor should it. Amazon sellers from around the world come to the annual conference to meet, mingle, and leave with …

PickFu and MBA students at Washington State University

Looking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …

Video: top tips for split testing your Amazon main image with Daniela Bolzmann

The problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …

Mother and daughter cooking in the kitchen

There are some dishes only Mom can make. Sure, other people can cook them. You can too, and maybe you’ve tried. But somehow, your mom’s version has always been superior. …

Daniela video: How to make sure your product website is ready for launch

The project: the launch of Lost Walls Project jigsaw puzzles. It’s showtime…almost. In this final installment of the Lost Wall Project video series, Amazon branding expert Daniela Bolzmann takes us …