Amazon FBA acquirers: Strategies, success stories, and a who’s who

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and activity around FBA is coming from a different source: Amazon FBA acquirers, or roll-ups.

These are companies that buy FBA businesses and fix them up for a profit. It’s the e-commerce equivalent of flipping a house — and it’s a hot market. Over the past year, big-ticket Amazon roll-ups like Thrasio, Heyday, Cap Hill Brands, and Perch have received billions of dollars in financing from institutional investors to grow their portfolio of FBA businesses.

If you’re want to understand how Amazon roll-ups work and who the major (and emerging) players are, you’re in the right place. Let’s dive in.

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