What is a website feedback tool and why do you need one?

There’s more to a website than big pictures, flashy videos, bright colors, and lots of copy. In fact, a website can have all those things and still fall flat.

From a consumer perspective, a great website should offer a satisfying user experience. From a business perspective, it should encourage customers to take the next step in their journey, whether that’s clicking through to another page, requesting a demo of your service, or placing a product in their shopping cart.

But how do you know if your website is grabbing and holding the interest of your target market? That’s where website feedback tools come in.

… Continue reading