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Pamela Wilson and Jeff Goins host the Zero to Book podcast where Jeff, an established author, walks Pamela, a newer author, through the process of launching a book.

In this episode, the hosts discuss the importance of a book’s title. Jeff calls it a book’s most important marketing asset – more important than the content itself, at least in terms of marketing. A book’s title, after all, is the most succinct way to communicate what it’s about.

The title should be judged on its appeal to new readers. Your existing fan base might already be inclined to purchase your book, no matter what it’s called. But the title is the thing that could potentially entice or dissuade new customers to join the fold.

Jeff guides Pamela through a process for ideating and testing book titles, including using PickFu. He talks about our wide-reaching demographic pool of respondents (no, it’s not a room of interns in Soho – we’re in California, anyway). He also talks about how affordable — and even addictive — testing ideas can be.

“The results are sure to surprise you,” he says. We hope you agree.

Ready to give PickFu a try? Start here.


Also published on Medium.

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Kim Kohatsu

Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.

Know what sells before you sell it.
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2 comments on "From Working Title to Title that Works"
  1. Clarity Over Cleverness: An Author's Journey - The PickFu Blog
    September 16, 2016 at 7:41 am /

    […] From Working Title to Title that Works […]

    Reply
  2. 6 Crucial Tips for Book Titles - The PickFu Blog
    November 21, 2016 at 8:33 am /

    […] • From Working Title to Title That Works • You’re Not Always Right: How to Succeed on Amazon • How a Book Title Impacted Performance by 400% […]

    Reply

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