Amazon A/B Testing: What to test for the highest impact

Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing.
As Amazon grows more and more competitive, a seller’s need for an edge gets greater every month. What if there was a strategy you could implement that made Amazon Ads cheaper, product launches more effective, and click-through and conversion rates higher? There is! It’s Amazon A/B testing.
Unlike your own e-commerce website, Amazon’s platform doesn’t allow you to install split testing plugins or tools. And messing with a listing too much can make the Amazon algorithm go haywire, putting your existing ranking at risk.
So how do we do it? In this article, I’ll dive into how to split test your listing, what to test, and how to gather the best data without messing up your Amazon indexing or ranking.
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