alt

Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.

Editor’s Note: Thanks to BQool for providing this guest post on common Amazon seller mistakes. Amazon operates differently than other online shopping platforms by focusing heavily on the buyer’s shopping …

Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, …

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand. Typography is so easily overlooked, yet it subtly affects everything around …

Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions. Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, …

Chris Gronkowski runs Everything Decorated, an online shop for personalized gifts. “Choosing inventory to offer is the hard part,” he says. “We are a small family-owned business, so we have …

Thanks to Andrew Maffettone of Seller’s Choice for contributing this guest post on improving your product imagery. When people shop online, your product is only as good as its pictures. …

Editor’s Note: Thanks to Zané White of Sellozo for contributing this guest post on how to advertise on Amazon. PPC, or pay-per-click advertising, means exactly what it sounds like: you …

Editor’s Note: Thanks to Henson Wu from FeedbackWhiz for the following guest post. Product reviews are an important part of the Amazon marketplace. Almost everyone checks product reviews before making …

Editor’s Note: Thanks to PingPong for the following guest post. If you’ve ever had to exchange money while traveling abroad, you know exchange rates are not all created equally. Exchange …

Mother’s Day became an official U.S. holiday in 1914, but that doesn’t mean the past 100+ years have taught us to do it right. We surveyed 100 moms to ask …