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Rachel Poli

While podcasts are designed to please the ear, they have important visual elements as well. Think about it. When you scroll through your phone, it’s probably the podcast cover art, …

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to …

Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable …

All writers have their own creative process. Some are pantsers who fly by the seat of their pants. Others are planners who use outlines so they always know what’s going …

Monadic testing is a research-based testing concept. But what is it and when should you use it? How should monadic testing complement other kinds of testing, such as focus groups or …

Sourcing products to sell can be done through various methods such as dropshipping, print-on-demand, wholesale, and custom manufacturing. Today, let’s take a look at Amazon FBA product sourcing and answer …

When it comes to starting an e-commerce business and setting up your product pages, there’s a lot happening behind the scenes. Creating your digital shelf is more than just placing …

Search Engine Optimization, or SEO, drives more traffic to your web pages through organic web searches. By optimizing your web content, people can more easily find the answers they’re looking …

Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your …

Getting reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may …