Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your niche.
It’s one thing to make sure your ad is seen by as many people as possible, but if 75% of those people aren’t your targeted audience, your product won’t sell well. Micromarketing helps you to target your product or service to the right people, ensuring you can sell effectively.
How to use PickFu for micromarketing
PickFu is a consumer research platform to help entrepreneurs like you to test ideas before they launch. Through instant polls, PickFu helps you make the big decisions about your products or services to ensure they’ll be successful and will sell well to the right audience.
There are a few ways to narrow down your target audience using PickFu’s polls.
Types of audience
Who is most likely going to want to buy your product? How will your product make your buyers’ lives easier or better? You can segment your target audience, as well as PickFu’s market research panel, in four different ways.
This category groups people together who have similar demographic attributes such as age, race, gender, family size, and more. Segmenting your audience in this way helps you personalize your products based on their needs.
For example, if you’re developing a pet product, such as a leash, you can target your PickFu polls to dog owners as opposed to a broad general audience, many of whom will not need a dog leash.
Behavioral segmentation keeps track of customers’ buying habits and decisions online using cookies, IP addresses, or self-reported information. These buyers are grouped together based on the similarities in their purchasing habits.
Psychographic segmentation is getting to know your audience on a deeper, more personal level. This includes personality traits, lifestyle, and their likes and dislikes.
For example, if you’re an author, you can target readers who prefer reading physical copies of books or ebooks.
The geographic category speaks for itself. This group targets an audience based on where they are in the world as well as cultural similarities, climate, and population. For example, you could use PickFu to poll suburbanites or city dwellers.
Of course, you can mix and match these categories. These segmentations can go hand-in-hand with one another. For example, learning about your audience’s likes and dislikes can be shown through both the behavioral group and the psychographic group.
Another way to take advantage of micromarketing with PickFu is to target specific traits based on your product or service. There are many targetable traits you can use to create your ideal survey panel, such as:
- Audiobook listeners or non-audiobook listeners
- Hikers and non-hikers
- Dog owners
- Cat owners
- Coffee drinkers or tea drinkers
- And over 40 more
If you already know your target audience, targeting specific traits enables you to use micromarketing effectively.
If you’re still discovering your audience, you can also choose to poll a general audience, but add reporting to see what you can find out. Let’s say you sell a product that you think will appeal to religious audiences, but might work for a non-affiliated group, too. On PickFu, you could target a general audience of 100 people, which means that the first 100 people who opt in to answer your poll will do so. But you can add reporting about religion so you can see which, if any, religious affiliations those 100 people hold, and slice and dice the data accordingly. What’s great about micromarketing on PickFu is that you can see who your true audience is.
Through polling, you will get detailed comments from panelists about what they like and didn’t like about your product. If you believe the main demographic of your product is catered toward women, you can gauge just how many women actually like or dislike the product. From there, you can rework your marketing plan.
Examples of micromarketing with PickFu
Micromarketing for e-commerce
If you’re running an online shop, you can make better business decisions by running a poll for your product designs, product listings, and more. Ask questions such as:
- Which product design is more eye-catching?
- How much would you pay for this product?
- Which listing would you click on?
There are many ways you can use micromarketing for your e-commerce products. For example, if you’re selling food products you might narrow down your audience to based on their cooking interest, whether they drink alcohol or not, and their age, depending on the product.
Micromarketing for app developers
If you’re an app developer, then try micromarketing with PickFu by testing the name of your mobile app, the design of your app icon, or which features you should highlight.
- Which app icon do you prefer?
- Which screenshot is more appealing to you?
- Based on this description, which app would you prefer to download?
One way to use micromarketing for your mobile app is to narrow your audience down by age, how much much they’ve spent in the App Store, their gaming interests, gender, and more.
Micromarketing for authors
If you’re an author, marketing a book includes perfecting its title, the cover design, and the jacket blurb, just to name a few.
You can run a poll to test different book cover designs and see which one appeals to the majority of your audience. You can also test which title sounds more appealing.
- Which book cover is more attractive?
- Which book description would you most likely buy on Amazon?
You can narrow your ideal audience by polling people who read ebooks or listen to audiobooks, by how many books they read per month, and more. You can also narrow it down by age based on your book’s intended reader.
A complete guide to micromarketing on PickFu: a recap
PickFu offers businesses a wide variety of niche audiences in order to use micromarketing effectively.
By asking people who matter most to your business, you’re able to make the big decisions about your products and services before they launch. You can also uncover potential new audiences by adding reporting to your results. These targeting insights will be invaluable when it comes time to promote your products.
PickFu is quick and easy. You can customize the polls however you want, especially in choosing which audience type you’d like to see results from. You’ll begin seeing answers immediately from exactly the kind of person you hope to reach.
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