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PickFu is a great way to discover pain points. With holiday travel season upon us, one PickFu pollster wanted to know what users’ biggest frustration was when it came to travel sites – finding the cheapest price, or the fact that the information isn’t all in one place. Interestingly, the results were tied, which could mean that people are just frustrated all around! That’s when respondent comments become handy and insightful, not to mention the ability to broaden the respondent pool.

What would you say is your biggest beef with travel websites? Do you agree with what the respondents said?

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Kim Kohatsu

Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.