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PickFu is a great way to discover pain points. With holiday travel season upon us, one PickFu pollster wanted to know what users’ biggest frustration was when it came to travel sites – finding the cheapest price, or the fact that the information isn’t all in one place. Interestingly, the results were tied, which could mean that people are just frustrated all around! That’s when respondent comments become handy and insightful, not to mention the ability to broaden the respondent pool.

What would you say is your biggest beef with travel websites? Do you agree with what the respondents said?

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Kim Kohatsu

Kim Kohatsu is the chief marketing officer at PickFu and the founder of Charles Ave Marketing. She began her career as a copywriter for several leading ad agencies. While working in advertising, she spearheaded award-winning print, radio, TV, outdoor, and guerrilla campaigns for clients including the California Avocado Commission, AAA, The Orange County Register, The Hilton Family of Hotels, Yamaha, Wienerschnitzel, KFC, and Power Automotive, among others. After several years, Kim shifted her specialty into online marketing, helping tech startups improve their online presence through PPC, SEO, email marketing, reputation management, blogging, and social media. Today, she combines her traditional and new media experience to create and strengthen brands like PickFu. Kim and her team help others use PickFu to write better copy, present products in their best light, and position themselves as market leaders.

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