copy testing
Tone vs. voice: What’s the difference and why does it matter to your business?
Modified: by Laura MelchorHow do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …
If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing. Also known as pre-testing, copy testing is a …
- Business ·
- E-commerce ·
- Mobile apps ·
- Research ·
What is first click testing?
Modified: by Matt EllisHow many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …
- Business ·
- E-commerce ·
- Guides and how-tos ·
- Research ·
Why message testing is important for your business
by Cate Flahardy GuarneryIn today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …
