copy testing

If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing.  Also known as pre-testing, copy testing is a …

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

Most authors know the importance of tone and voice. Both affect how the reader perceives not only the information you’re providing but also you as a writer. Tone and voice …

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …