copy testing

Colorful Candy Conversation Hearts

Most authors know the importance of tone and voice. Both affect how the reader perceives not only the information you’re providing but also you as a writer. Tone and voice …

Banner Showing Advertising with Bike Icon

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app …