product description

A header image that says, 'How to Improve your Amazon Product Description: The Best Tips and Tricks.'

Imagine this: a customer browses Amazon, looking for the perfect handheld latte frothing stick. Options abound, many of them with excellent reviews, and she’s having a hard time deciding which …

Editor’s note: Thanks to Eugene Cheng of ZonGuru for contributing to this article. If a customer is searching for a product on Amazon — cookware, for example — they’re likely …

What is ecommerce optimization?

When online shoppers land on your product page, they decide within seconds whether to browse or close the tab. How can you make sure they don’t slip away? Aside from …

An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app …