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If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing.  Also known as pre-testing, copy testing is a …

Owning an Amazon business is not for the faint of heart.  With 9.5 million sellers globally and millions of options for shoppers, standing out in a sea of sameness can …

Editor’s note: Thanks to Eugene Cheng of ZonGuru for contributing to this article. If a customer is searching for a product on Amazon — cookware, for example — they’re likely …