Which One Won? Making a Nightlight Shine

August 6th 2020 By Rebekah Carter

A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents?

Sellers understand that perfecting an Amazon listing can boost the chance of making a sale. Amazon optimization requires getting every aspect of that listing right, from the name of the product to the images featured.

In this PickFu poll, a seller asked 100 people to shine a light on which product image was most attractive.

Which option do you think won?

Which One Won? Self-help books with swear words

August 5th 2020 By Laura Melchor

An author uses PickFu to test self-help books with swear words

Lately, self-help books with swear words have become their own genre. Some people love a good expletive. Others find them vulgar and unfit for genteel society.

But let’s admit it: we’ve probably all cursed before. Do we want to see swear words in book titles, though?

One PickFu user tested this very question for a book about losing weight without a diet.

Option A reads, “Fuck Diets. Discover the 4 Ridiculously Simple Habits to Effectively Stop Your Body From Storing Fat and Look Fabulous.”

Option B says, “You Look Fabulous! Discover The New 4-Habit Secret To Painlessly Get The Body Of Your Dreams Even When You’re Over Diets.”

Can you guess which one won?

How to Optimize Your Amazon Listing to Beat the Competition

August 4th 2020 By Kim Kohatsu

Online sellers use mobile phone to take pictures of shoes sent to customers.

Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing.

Finding the right profitable product to sell on Amazon is important in building a successful brand. However, even if you are selling the best product with high demand in the market, an optimized product listing is still important to dethrone your competitors and drive more sales for your business!

Many sellers find optimization challenging, but with the right technique, you can create compelling listings and build a strong brand on Amazon.

A Complete Guide to Micromarketing with PickFu

August 3rd 2020 By Rachel Poli

Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your niche.

It’s one thing to make sure your ad is seen by as many people as possible, but if 75% of those people aren’t your targeted audience, your product won’t sell well. Micromarketing helps you to target your product or service to the right people, ensuring you can sell effectively.

Which One Won? Product validation

July 30th 2020 By Rebekah Carter

Choosing the ideal design for a product shouldn’t be done in a vacuum. Before you head to production or purchase inventory, be sure to run some product validation surveys.

In this recent PickFu poll, a seller asked 50 Amazon Prime members which wall grid they would rather buy.

Option A features a wall grid with a corkboard and hanging basked. Option B features two hanging baskets, has a different size, and no corkboard.

Can you guess which one won?

Which One Won? Tips for writing book descriptions

July 29th 2020 By Laura Melchor

Some authors have a love-hate relationship with book descriptions — especially those that appear on jacket covers. On the one hand, what if they give too much away? But on the other, what if they don’t provide enough information to tantalize readers? How does an author find the perfect balance?

One PickFu user made this burden easier on herself by testing her two book descriptions in a recent PickFu poll. Since the book is aimed for a female audience, she asked an audience of 50 women, “Which book description is more appealing?”

How to Get Reviews on Amazon: 11 Dos and Don’ts

July 27th 2020 By Rachel Poli

Receiving reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may be, and more. Reviews show the quality of your business and build trust in your product based on what others say.

To ask for reviews, you can use feedback tools through Amazon, encourage your shoppers to leave reviews post-purchase, send messages to your email list, or even leave a thank-you note within the packaging of a bought item.

However, there’s also etiquette that goes along with review solicitation. Here are some dos and don’ts on how to get reviews on Amazon.

How PickFu Helped a First-time Author Reach #1 on Amazon

Modified: July 31st 2020 By Lacey Brown

Business consultant Sean Rosensteel was in the midst of writing his first book when the media first began to buzz about the COVID-19 crisis. With the threat of an economic downturn on the horizon, many of Sean’s consulting clients began canceling or delaying engagements. This newfound free time meant that Sean could focus on finishing his book about living a life with intention.

Which One Won? When it comes to dog book covers, the more puppies, the merrier

July 23rd 2020 By Laura Melchor

Even if you’re not much of a dog person, you pretty much can’t resist smiling when you see a puppy. Just try to glare at one. I dare you.

(It’s impossible.)

But if you are a dog person and you’ve just brought home a cuddly new ball of fur, exactly what version of puppy sweetness do you love the most?

One author recently took to PickFu to ask 50 Amazon Prime members their opinion of three dog book covers about keeping puppies happy and healthy in their first year of life.

Which One Won? Romance book cover ideas

July 22nd 2020 By Laura Melchor

There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you spend the entire time at the cashier’s desk hoping no one judges your reading choices.

But what if nudity isn’t the only thing that can sell a romance novel? One publisher tested this question in a recent PickFu poll. She posted two romance book cover ideas and asked an all-female audience, “Which book cover do you like better?”

Option A shows a fully dressed man in a suit. A stubbled chin turns to the side; the top buttons of his shirt are open.

In Option B, we get standard Romance-cover fare: a full set of ripply abs and pecs.

Can you guess which one won?