The Amazing Listing, powered by PickFu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its copywriting. To help them, they had unlimited use of PickFu, a consumer research tool for Amazon sellers and businesses of all kinds. This is the Amazing Listing.

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Join the premiere!

The Amazing Listing will premiere on YouTube on
Wednesday, April 14 at 2 PM PT.
When you join the livestream and comment on the video, you will qualify for $50 in PickFu credit. We’ll also enter you in a drawing for up to $500 in PickFu credit.

Click the video to set a reminder

And watch the teaser after the jump.

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A guide to acquiescence bias

Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends to agree with a statement, regardless of their true feelings.

This can be a problem for sellers, entrepreneurs, and marketers who rely on market research to make decisions about their business. Our guide to acquiescence bias will help you understand what it is and how to prevent it from affecting your research.

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Video: Need a new logo and tagline? Just PickFu it

The scenario: refreshing the logo and tagline for Mindful Goods.

You’ve created a colorful logo and catchy tagline that perfectly represent your product and brand — or so you think.

How do you know if they resonate with your customers? Is there room for improvement?

In this video for PickFu, Daniela Bolzmann of Mindful Goods takes us behind the scenes of her company’s own logo and tagline refresh, using qualitative feedback from a PickFu poll.

Daniela is an expert at Amazon listing optimization. The tagline for Mindful Goods says it all: “Amazon listings done better.” But for trademark reasons, her attorney suggested she create with a new tagline that doesn’t include the word Amazon.

The Mindful Goods team came up with three contenders and promptly tested them in a PickFu poll, asking 50 Amazon Prime members to weigh in.

Watch the video to learn which one they chose and, more importantly, why. Find more of Daniela’s videos on our YouTube channel.

Has the rise in anti-Asian violence changed your behavior?

A rise in anti-Asian harassment and violence since the start of the pandemic has left many Asian Americans on edge across the nation.

Snippets of some of these attacks have gone viral. Thousands more have happened outside of the public eye — nearly 3,800 reported incidents since March 2020, according to the advocacy group Stop AAPI Hate.

This alarming trend hits close to home for our team at PickFu, an Asian American-led company. We wonder how others beyond our respective communities are feeling. How have the attacks affected their psyches? Their daily lives?

In an open-ended PickFu poll, we asked 50 Asian respondents this question: “Has the recent uptick in anti-Asian violence and harassment changed your behavior or outlook? If so, how?”

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How Mojiworks created a recipe for content success with Ready Chef Go!

There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to victory.

The same could be said of Mojiworks, maker of Ready Chef Go!. As one of only a handful of third-party developers on Snap Games, Mojiworks is intimately familiar with the nonstop pace and ever-changing demands of the social app and gaming landscape.

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Good dog! For this book cover, three Dobermans are better than one

Can a book about Doberman pinschers, a dog breed with a reputation for being aggressive, give readers the warm fuzzies? It can with the right cover, according to this PickFu poll.

The poll asked 50 dog owners to rank three cover designs for a book titled, The Complete Guide to Doberman Pinschers, from most to least appealing. Options A and C feature a single dog, while Option B shows three Dobermans lying down and looking the camera. All of the images are outdoors.

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5 ways to attract baby boomers to your Amazon store

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store.

Let’s not pretend that 2020 was sunshine and daisies; it sucked. But from an economic perspective, it catalyzed the transition from retail to e-commerce, by some estimates squeezing up to 10 years’ worth of growth and adoption into those first few critical lockdown months.

Millennials and Gen X consumers preferred e-commerce over in-store shopping long before COVID-19 was a thing, and now it appears baby boomers are following their lead. A few months into the pandemic, more than half of baby boomers said they were spending more money online.

Now that boomers are becoming more comfortable with e-commerce, it’s time for retailers, and Amazon sellers in particular, to reevaluate the online shopping experience with a focus on baby boomer marketing.

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