The Best Product Feedback Tools for E-commerce Products

Getting products listed on your e-commerce website is only the beginning of the sales cycle. Once customers purchase from you, it’s important to gather information from them using product feedback tools.

But how should you get as many online reviews and as much feedback from your customers as possible, without chasing each one of them down with a ton of emails back and forth? That’s where product feedback tools come in. We’re going to take a look at two types of tools that will do the heavy lifting for you: online reviews and customer surveys.

Streamlining your process with product feedback tools will create exponential growth for your business and ultimately lead to more sales.

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Which One Won? How to write a medical book title

It’s important to know how to write a medical book title that calls attention to itself. Titles are the first thing potential readers notice when they browse books. With nonfiction books especially, titles play a crucial role in marketing: unlike with fictional novels, readers want to know exactly what they’re getting.

One medical author created a PickFu poll to test potential titles for a nonfiction book about handling Alzheimer’s. The book aims to appeal to caregivers.

Option A is Alzheimer’s Disease and other dementias: Coping and Caring. A BETTER Approach For The Caregiver. Option B is Alzheimer’s Disease and other dementias. A Better Approach to Coping and Caring.

Can you guess which one won?

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5 Common Amazon Seller Mistakes to Avoid

Editor’s Note: Thanks to BQool for providing this guest post on common Amazon seller mistakes.

Amazon operates differently than other online shopping platforms by focusing heavily on the buyer’s shopping experience. As a buyer-oriented marketplace, Amazon has strict rules for sellers in terms of account settings, product management, logistics, customer service, and feedback. If you do not understand these ground rules, you could fail on this world-famous e-commerce platform. Be sure to avoid these five common Amazon seller mistakes.

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5 Best Practices for Using PickFu

Even though PickFu is simple to use, there are ways your polls can become even more effective. As many customers have told us, the more polls you run with PickFu, the better you get at it. Luckily, you don’t have to run lots of polls to get there. You can benefit from the wealth of knowledge our team has already amassed after years of polling and learning.

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What is Amazon Listing Optimization?

If a customer is searching for a product on Amazon — cookware, for example — they’re likely to select a pot or pan featured on the first page of their search results. They’ll never see the thousands of other products because the first page of results met their needs before they even had to click to the second page.

According to Amazon’s data, 70% of users only view the products on the first page. As an Amazon seller, you want your product to rank on that page so that people will actually see it.

Amazon listing optimization is a course of deliberate actions meant to help your product listing rank on the first page for relevant search terms. These actions may include tracking keywords, optimizing content such as photos, title, and description, and improving your seller reputation. Because Amazon is a tremendously competitive online marketplace, ranking for relevant terms can often be difficult.

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Which One Won? Testing tagline ideas for your business

The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be catchy, enticing, and a clear representation of what your business is. 

In this PickFu poll, the entrepreneur wanted to gauge the reaction of a specific audience to two different tagline ideas for a cooking subscription business. The pollster narrowed their respondent pool to those between the ages of 25-44 with an income higher than $60k. 

Option A: Make Cooking Rad
Option B: Cooking’s Fun Again

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How to Discover High-Volume Keywords on Amazon

Thanks to Seller Motor for providing this guest post on discovering high-volume keywords on Amazon.

Whether you are selling a new product on Amazon or adding a new product to your line, you should be selective with the keywords you choose. A title or description on Amazon that includes high-volume and highly relevant keywords will rank higher than one with low-volume or irrelevant keywords. But what is the optimal way to discover high-volume and highly relevant keywords for Amazon?

The following guide covers the fundamentals of keyword selection to help boost your Amazon ranking.

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Which One Won? Designing a book cover about postpartum depression

Designing a book cover about a subject like postpartum depression can be tricky. You want to convey the seriousness of the disorder while also inviting readers to open the book.

One author used PickFu to create a round-robin tournament with three head-to-head matches to choose the perfect cover for her book about coping with postpartum depression. She tested exclusively from a female audience.

Option A’s cover is in black and white with an image of a woman in the middle. But instead of the woman’s upper body and head, you see a cloud of gray.

Option B’s cover, a soft purple, takes a slightly lighter approach: it features an upside-down pacifier in the center.

Option C resembles the cover of a young adult novel with large font reminiscent of handwriting.

Can you guess which one won?

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How to Improve Your E-commerce Photos

If a picture is worth a thousand words, it’s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings are the photos you’ve included.

Before a customer purchases your product, they want to know what it looks like. Beyond that, they want to get a sense of the product’s size, what it will feel like, and how it will fit into their life. Since your customers are shopping online, they obviously can’t experience the product in real life first. Your product photography must answer all those questions for your customers, convincing them that this is the right item for them.

Here are ten tips for improving your e-commerce photos and creating more sales.

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