Which One Won? Sometimes a one-word book title isn’t enough

December 3rd 2020 By Laura Melchor

Some of the most memorable book titles are one word long. Holes. Americanah. Atonement. Beloved. It. But how do you know if your idea for a one-word book title is enough? Test titles of varying lengths on an audience of PickFu respondents, as this author recently did.

The author presented these three titles along with the question, “Which book title is better?”:

Insignificance (Option A)
One of Us is Buried (Option B)
The Factory Above the Jail (Option C)

Can you guess which one won?

Which One Won? For niche books, target the right audience

December 2nd 2020 By Laura Melchor

If you’ve written a book on a highly specific subject, how do you choose the best cover? Narrowly define your target audience in a PickFu poll.

That’s what one author did for his book about collecting and selling art titled, Own a Fraction, Earn a Fortune: The Complete Guide to Co-Investing in Art and Collectibles.

He selected a target audience of 100 respondents who likely have the means to buy and sell collectible art. These were people between the ages of 25-64 who have a bachelor’s or graduate degree and earn between $61,000-$101,000+.

He posted nearly identical versions of the covers and asked, “Which book cover is better?”

Determining Likelihood of Confusion with PickFu

Modified: December 3rd 2020 By Laura Melchor

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t want to create likelihood of confusion.

Coffee Culture Cafe, a Canadian coffee franchise, knows this firsthand. Ten years after Starbucks introduced its now-iconic Frappuccino®, Coffee Culture Cafe launched a blended-ice coffee drink called the Freddoccino.

Freddoccino, Frappuccino®. The names and logos are different — but not that different.

Likelihood of confusion: Starbucks Frappuccino vs. Freddoccino — Source: NLIPW.com

Starbucks noticed, of course. Long story short, they took Coffee Culture Cafe’s parent company to court for trademark infringement, aiming to prove likelihood of confusion.

Which One Won? Stranger things make for better fantasy book covers

November 26th 2020 By Laura Melchor

Have you ever wondered if pop culture trends can help you create fantasy book covers that sell? This week’s featured poll might help you decide.

An author recently split-tested two fantasy book covers on PickFu, asking a group of fiction readers, “Based on the cover, which epic fantasy novel would you buy?”

In Option A, a skeleton engulfed in birds towers over a person. In Option B, a giant squid-octopus monster rises out of the sea, facing down what appear to be a man and a woman.

Can you guess which one won?

Which One Won? Making murder mystery book titles fresh

November 25th 2020 By Laura Melchor

There are thousands and thousands of murder mystery book titles in the world. If you’re a mystery writer, this can be disheartening. How can your book find a home in that crowd?

The good thing is that people who love reading mysteries will always want more. You just have to make sure your murder mystery book title stands out.

That’s why one author brought two titles to PickFu for a round of split-testing with the simple question, “Which book would you buy?”

Here are the two options:

A Map for Murder, Option A
Murder at Packsaddle Mountain, Option B

Can you guess which one won?

PickFu Thanksgiving Poll: What are you thankful for?

Modified: December 3rd 2020 By Janet Fuller

Thanksgiving is a time for reflection. One of the holiday’s most enduring traditions — in a typical year, anyway — is to ask those gathered around the table what they are most thankful for.

This year is different, of course. Many of us have planned scaled-down festivities that may or may not include turkey and Zoom.

So we posed the question virtually, asking 50 people in a PickFu poll what they are most thankful for this year. Perhaps not surprisingly, being healthy was top of mind for most.

Read on for their responses, and post your answer in the comments below!

How to Conduct E-commerce Website Testing with PickFu

Modified: November 23rd 2020 By Laura Melchor

It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo in one of your product descriptions. The best way to prevent such a headache? Conduct a thorough round of e-commerce website testing.

E-commerce website testing includes functional testing, security testing, performance testing, database testing, usability testing, and mobile app testing. For more on these types of testing, check out this article.

One of the simplest types of e-commerce website testing that can help ensure your site is attractive, clean, and compelling before the world sees it is A/B testing, also known as split testing.

Your Complete Guide to Monadic Testing

November 16th 2020 By Rachel Poli

Monadic testing is a research-based testing concept. But what is it and when should you use it? How should monadic testing complement other kinds of testing, such as focus groups or online surveys? This guide will answer these questions and more.

What is monadic testing?

Monadic testing is showing a product or concept to research respondents in isolation, as opposed to comparison testing where two or more products or concepts are shown to respondents at the same time.

How to Pitch an App Idea

November 9th 2020 By Laura Melchor

Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When we wait in grocery store lines or doctor’s offices, we play games, read books, or watch our favorite TV shows — all on our favorite apps. They’re so prolific that it seems we should all know how to pitch an app idea…right?

Not quite. They haven’t been around for that long, when you think about it.

We really only started using apps in earnest when the iPhone debuted in 2007.

Which One Won? Self-help book covers that truly think outside the box

November 5th 2020 By Laura Melchor

It’s tough to pick a book cover that isn’t too similar to its counterparts, too bland, or too busy. That’s why PickFu is an excellent place to take your self-help book covers when your brain can’t handle the back-and-forth about which one is best anymore.

One author recently took to PickFu to decide between two book covers for nonfiction titled, The Way of the Intelligent Rebel: Succeed Outside the System, Teach Yourself Anything and Achieve Ultimate Freedom.