Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …

Editor’s note: Thanks to Thomas Smale of FE International for this guest post on e-commerce business valuation. The e-commerce sector is a trillion-dollar industry in the United States alone. Investors …

Ten years ago, only the coolest people owned smartphones. Now, smartphones are everywhere and most of us spend a lot of time on them. That includes cleaning and organizing all …

Amazon pay-per-click (PPC) advertising is one of the best ways to drive traffic to your products on the marketplace. Amazon PPC ads help you break through and gain visibility in …

As much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …

Amazon Posts is similar to a social media feed. It enables online retailers to promote their brand and products directly in Amazon. Sellers provide the content that best showcases their …