A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents?
Sellers understand that perfecting an Amazon listing can boost the chance of making a sale. Amazon optimization requires getting every aspect of that listing right, from the name of the product to the images featured.
In this PickFu poll, a seller asked 100 people to shine a light on which product image was most attractive.
Editor’s Note: Thanks to ZonGuru’s Eugene Cheng for this guest post on how to optimize your Amazon listing.
Finding the right profitable product to sell on Amazon is important in building a successful brand. However, even if you are selling the best product with high demand in the market, an optimized product listing is still important to dethrone your competitors and drive more sales for your business!
Many sellers find optimization challenging, but with the right technique, you can create compelling listings and build a strong brand on Amazon.
Marketing is an umbrella term for the way you can promote your products and services. Micromarketing is a promotion strategy targeting a specific group of people or audience within your niche.
It’s one thing to make sure your ad is seen by as many people as possible, but if 75% of those people aren’t your targeted audience, your product won’t sell well. Micromarketing helps you to target your product or service to the right people, ensuring you can sell effectively.
Some authors have a love-hate relationship with book descriptions — especially those that appear on jacket covers. On the one hand, what if they give too much away? But on the other, what if they don’t provide enough information to tantalize readers? How does an author find the perfect balance?
One PickFu user made this burden easier on herself by testing her two book descriptions in a recent PickFu poll. Since the book is aimed for a female audience, she asked an audience of 50 women, “Which book description is more appealing?”
Receiving reviews on your products through Amazon is important for a number of reasons. These ratings help shoppers evaluate how popular your product is, how helpful the customer service may be, and more. Reviews show the quality of your business and build trust in your product based on what others say.
To ask for reviews, you can use feedback tools through Amazon, encourage your shoppers to leave reviews post-purchase, send messages to your email list, or even leave a thank-you note within the packaging of a bought item.
However, there’s also etiquette that goes along with review solicitation. Here are some dos and don’ts on how to get reviews on Amazon.
Business consultant Sean Rosensteel was in the midst of writing his first book when the media first began to buzz about the COVID-19 crisis. With the threat of an economic downturn on the horizon, many of Sean’s consulting clients began canceling or delaying engagements. This newfound free time meant that Sean could focus on finishing his book about living a life with intention.
There’s nothing like walking through the Romance section of your local bookstore. Bared abs and breathy-looking women abound. If you’re brave enough to pluck a book from the shelf, you spend the entire time at the cashier’s desk hoping no one judges your reading choices.
But what if nudity isn’t the only thing that can sell a romance novel? One publisher tested this question in a recent PickFu poll. She posted two romance book cover ideas and asked an all-female audience, “Which book cover do you like better?”
Option A shows a fully dressed man in a suit. A stubbled chin turns to the side; the top buttons of his shirt are open.
In Option B, we get standard Romance-cover fare: a full set of ripply abs and pecs.