Choosing fonts for products might seem unimportant to some, but savvy sellers know that design choices make a difference in earning customer trust (and sales).
In this recent PickFu poll, a seller asked 50 people which font and design they would find the most suitable for a product designed for babies.
Option A combined a messy script with a serif font and a leaf design. Option B used handwritten and sans-serif fonts with an illustrated flower. Option C offered a bold script and sans-serif font with cloud drawings.
The products also differed slightly in wording and capitalization.
Comfort, ergonomics, and general wellbeing are all big businesses right now. As our time in front of our computers grows longer, smart online sellers know they shouldn’t choose trending products to sell without consulting target shoppers first.
Designing an effective product means thinking carefully about everything. Choosing the wrong materials could mean that your product ends up looking cheap or tacky. In this example, a seller uses this PickFu poll to decide which planter to sell.
The seller asked 50 respondents whether they preferred a planter made of concrete (Option A) or one that had been 3D-printed (Option B).
What’s the best way to display an array of products? How can you organize the multiple photos into a single, attractive, and enticing photo to feature online? This was the question at the heart of this PickFu poll, in which a seller asked 50 Amazon Prime members to select the subscription box packaging design they preferred.
Option A uses more white space and highlights “20 snacks” in the bottom right corner.
Option B fills more of the image frame, including the sides of the box, and moves the 20-snack highlight to the top right corner.
The main image on Amazon has a huge impact on a seller’s click-through rate. Choose the wrong picture, and you risk confusing your target audience and sending them to your competition.
In this PickFu poll, a seller wanted to know which image for a phone grip is more attention-grabbing. The two images are identical with the exception of an inset showing the product’s magnetic quality (Option B).
Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to be sure you’re making the right impression.
The best way to know is to ask. That’s exactly what this seller did to help choose between an artistically composed lifestyle photo and a pure product image without distractions.
Though both photos are stunning, which option would be most likely to prompt a purchase?
Top Amazon sellers understand that product visuals — from videos to photography to A+ content — must showcase how fantastic their products are. The only problem? You need to make sure that you’re choosing the rightvisuals. While all product images are important, the main image is critical because it’s what shoppers will click or ignore in their Amazon search results.
So, how do you choose the image that’s going to immediately earn the attention and trust of your target customer? It’s simple: ask them.
In this PickFu poll, a seller asks 50 Amazon Prime members which product image they prefer.
To set your business up for success, step into the shoes of your customers. Ask them to weigh in on the product options you are considering before you go into production. This kind of idea validation helps you predict future sales.
In this PickFu poll, a seller asks 50 Amazon Prime members which of three products they preferred to buy. Can you guess which one won?
A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents?
Sellers understand that perfecting an Amazon listing can boost the chance of making a sale. Amazon optimization requires getting every aspect of that listing right, from the name of the product to the images featured.
In this PickFu poll, a seller asked 100 people to shine a light on which product image was most attractive.