Rebekah Carter


Which One Won? Choosing fonts for products

Choosing fonts for products might seem unimportant to some, but savvy sellers know that design choices make a difference in earning customer trust (and sales).

In this recent PickFu poll, a seller asked 50 people which font and design they would find the most suitable for a product designed for babies.

Option A combined a messy script with a serif font and a leaf design.
Option B used handwritten and sans-serif fonts with an illustrated flower.
Option C offered a bold script and sans-serif font with cloud drawings.

The products also differed slightly in wording and capitalization.

Can you guess which one won?

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Which One Won? Subscription box packaging design

What’s the best way to display an array of products? How can you organize the multiple photos into a single, attractive, and enticing photo to feature online? This was the question at the heart of this PickFu poll, in which a seller asked 50 Amazon Prime members to select the subscription box packaging design they preferred.

Option A uses more white space and highlights “20 snacks” in the bottom right corner.

Option B fills more of the image frame, including the sides of the box, and moves the 20-snack highlight to the top right corner.

Can you guess which one won?

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Which One Won? Food packaging design

How often have you bought food because of its packaging? Even if you weren’t doing so consciously, food packaging design plays a huge role in what we buy to eat.

As a seller, how do you know whether your design is appetizing to your audience? Should you go for eye-catching bright shades or toned-down neutrals? What font style should you use?

In this PickFu poll, Natural Heaven, makers of a veggie pasta noodle, asked 50 Amazon Prime members which image they found more appealing. Can you guess which one won?

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Which One Won? The importance of follow-up questions

The main image on Amazon has a huge impact on a seller’s click-through rate. Choose the wrong picture, and you risk confusing your target audience and sending them to your competition.

In this PickFu poll, a seller wanted to know which image for a phone grip is more attention-grabbing. The two images are identical with the exception of an inset showing the product’s magnetic quality (Option B).

Can you guess which one won?

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Which One Won? Lifestyle vs. product photography

Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to be sure you’re making the right impression.

The best way to know is to ask. That’s exactly what this seller did to help choose between an artistically composed lifestyle photo and a pure product image without distractions.

Though both photos are stunning, which option would be most likely to prompt a purchase?

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Which One Won? Amazon product images

Top Amazon sellers understand that product visuals — from videos to photography to A+ content — must showcase how fantastic their products are. The only problem? You need to make sure that you’re choosing the right visuals. While all product images are important, the main image is critical because it’s what shoppers will click or ignore in their Amazon search results.

So, how do you choose the image that’s going to immediately earn the attention and trust of your target customer? It’s simple: ask them.

In this PickFu poll, a seller asks 50 Amazon Prime members which product image they prefer.

Can you guess which one won?

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Which One Won? Making a Nightlight Shine

A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents?

Sellers understand that perfecting an Amazon listing can boost the chance of making a sale. Amazon optimization requires getting every aspect of that listing right, from the name of the product to the images featured.

In this PickFu poll, a seller asked 100 people to shine a light on which product image was most attractive.

 Which option do you think won?

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