Deciding what product to sell is just the first challenge that an entrepreneur has to face. Once you’ve got an idea of an item in mind, you also need to choose the coloring, packaging, and design of that product.
Often, it’s easy for businesses to get stuck in their own
minds during this stage of the sales strategy. Entrepreneurs can quickly end up
picking the product design that they like most, rather than adhering to
the preferences of their customers.
But with PickFu, it’s easy to get insight into the kind of items customers actually want to buy. For instance, in this recent PickFu poll, the business owners asked respondents which style of coaster they were most attracted to.
There are a lot of challenges that an entrepreneur needs to tackle when launching a new company: deciding what you’re going to sell, planning a marketing strategy, researching the right e-commerce platform. But before you can do almost anything else with your company, you’ll need to choose the right brand name. In a cluttered industry like the alcohol accessory sector, beer name ideas can be the key to differentiating yourself from your competition.
In this PickFu poll, a business owner was keen to discover the most appealing name for their beer ice pack brand.
The poll offered three options: Koolaroo, Refreeze, and Sweet Chill. Can you guess which one won?
When you’re building a brand, your logo is an important first impression to customers. Whether online or offline, your logo quickly becomes the calling card of a business. However, judging logo design ideas is never easy.
In this PickFu poll, a premium pet supplement company asked for insights from Amazon Prime shoppers about which logo they prefer. Of the three logo design ideas offered, which do you think came out on top?
Everyone loves an opportunity to get a little something extra with their purchase. In e-commerce, an add-on item is known as a product bonus.
A free gift or the option to save money on a package deal could be all it takes to transform your product pages and encourage more conversions. So, how do you know what kind of product bonus your customers are looking for?
In this PickFu poll, the seller was looking for quick insights into what bonus a consumer would like as an add-on with their cat litter purchase.
The poll allowed for a lot of flexibility. Option A suggested a handy poop bag dispenser. Option B asked consumers for an open-ended answer describing the kind of alternative they might like. Notably, the seller asked for an add-on product that wasn’t cat litter.
Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You examine the packaging, how the product feels, and its overall visual impact. While the features and price of the product will help you to make your purchasing decision, around 93% of your choice to spend money will depend on visuals alone.
In the online shopping world, visuals are even more important. When you’re browsing through products online, you don’t have the ambiance of the store to influence your decisions or a customer service rep to answer your questions. You have to rely on the e-commerce photography provided in the listing.
With images so critical to online sales, how can sellers make sure that they’re creating the right kind of imagery? Follow these five tips.