Rebekah Carter


Which One Won? A product photo that shows and tells

When you’re shopping online and you pull up a product listing, what do you usually look at first? E-commerce sellers know the answer: the product photo. It’s no wonder they put so much effort into getting their main product image just right.

In this PickFu poll, an Amazon seller put two images of a colorful chore reward chart up for a vote, asking 50 Amazon Prime members which one they like better and why.

Option A includes the chart’s dimensions and a hard-to-miss “Highly Customizable” label. It also shows how someone might fill out the chart. Option B shows the items that come with the chart, which is left blank.

Can you guess which one won?

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Which One Won: Out-of-the-box main image for a product listing

When choosing the main image for your product listing, consider every option — especially those outside the box.

In this PickFu ranked poll, the seller needed to decide between four images for an eco-friendly oral care kit. Three of the photos feature an aerial view of the kit with the contents in various arrangements. The fourth, Option D, simply shows the open box.

Narrowing the audience to 50 Amazon Prime members, the seller asked the question, “Which Amazon listing main image would you most likely click on?”

Can you guess which one won?

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Which One Won: Pizza making tools for home cooks

It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One seller decided to find out in this PickFu poll.

The seller surveyed an audience of Amazon Prime members and home cooks, asking them to rank five pizza making tools in order of which they would be most likely to buy and why.

Can you guess which one — or ones — won?

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Which One Won: Positioning a product to please the eye

Sometimes, the slightest change makes the biggest difference in your product photos. That’s what one seller discovered in this PickFu poll. The seller wanted to know whether positioning a product in different ways — in this case, a set of pet lint rollers with refills — would have an effect on customer appeal.

Both images show a row of lint rollers with one refill sitting on top. The one difference? The refill is just to the right in Option A, while in Option B, it’s smack in the center.

Can you guess which one won?

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Which One Won: A more colorful label isn’t always better

One of the trickiest decisions e-commerce sellers must make is choosing the right product image. Lighting, angles, and how a product is styled in the photo can all have an impact on how customers feel about your product and whether they end up buying it or not.

In this PickFu poll, a seller asked 50 consumers of basic body care products which image of a bottle of hair texturizing spray they preferred. The images themselves were similar. The big difference: the bottle in Option A sported a more colorful label.

Can you guess which one won?

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Which One Won? Choosing fonts for products

Choosing fonts for products might seem unimportant to some, but savvy sellers know that design choices make a difference in earning customer trust (and sales).

In this recent PickFu poll, a seller asked 50 people which font and design they would find the most suitable for a product designed for babies.

Option A combined a messy script with a serif font and a leaf design.
Option B used handwritten and sans-serif fonts with an illustrated flower.
Option C offered a bold script and sans-serif font with cloud drawings.

The products also differed slightly in wording and capitalization.

Can you guess which one won?

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Which One Won? Subscription box packaging design

What’s the best way to display an array of products? How can you organize the multiple photos into a single, attractive, and enticing photo to feature online? This was the question at the heart of this PickFu poll, in which a seller asked 50 Amazon Prime members to select the subscription box packaging design they preferred.

Option A uses more white space and highlights “20 snacks” in the bottom right corner.

Option B fills more of the image frame, including the sides of the box, and moves the 20-snack highlight to the top right corner.

Can you guess which one won?

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Which One Won? Food packaging design

How often have you bought food because of its packaging? Even if you weren’t doing so consciously, food packaging design plays a huge role in what we buy to eat.

As a seller, how do you know whether your design is appetizing to your audience? Should you go for eye-catching bright shades or toned-down neutrals? What font style should you use?

In this PickFu poll, Natural Heaven, makers of a veggie pasta noodle, asked 50 Amazon Prime members which image they found more appealing. Can you guess which one won?

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