How do you find the right way to market and present your product for sale? What is the most important value proposition you can offer customers? Writing headlines for the web is one of the most difficult exercises an online business undertakes — but also one of the most essential.
Customers react to words and phrases in ways you might not expect. That’s why it’s critical to do market research, just like in this PickFu poll.
An online telemedicine pharmacy retailer wants to see which headline resonates with 50 women. Each woman in the respondent pool has children, is between the ages of 35 and 74, and self-identifies as a wine drinker.
Option A reads, “Hair skin and eyelash solutions without going to a doctor’s office.
Option B reads, “Hair skin and eylash [sic] solutions online and delivered to your door.”
The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon product description. Product packaging is an essential brand asset, and perhaps even more important for food products. After all, we eat with our eyes first.
In this recent PickFu poll, an online seller puts their food product packaging design to the test with 50 Amazon Prime members who are avid home cooks.
Some products have a playful vibe while others scream high-end luxury. Which design will fit best with the brand image you’re trying to create? The smartest way to start choosing products to sell on Amazon is to get input.
In this PickFu poll, a seller asked 50 Amazon Prime members which product looked premium to them. The results will help the seller choose which product has the greatest chance of success on Amazon.
The way you package your items can have a significant impact on how much you sell, particularly in a competitive marketplace like Amazon. But do you know how to choose the right packaging for your product?
One simple way is to ask a large group of people what they think. PickFu makes it easy to poll 50-500 people in your target market in an instant.
A small change in the typography or different color palette can have a dramatic impact on sales. In this recent PickFu poll, a seller of makeup remover cloths showed two packaging options to 100 women who are Amazon Prime members and between the ages of 25-34.
Deciding how to take a product to market can be difficult. You need to determine a pricing strategy that appeals to your target audience. One easy way to assess whether bundling products on Amazon is a worthwhile idea is to run a PickFu poll.
In this poll, the seller wants to see whether they could achieve better results by selling two products separately or combining them together into a cost-efficient bundle.
When it comes to selling on Amazon, merchants only have a handfulof ways to make themselves stand out from competitors. Your product title can make your listing more clickable, and the content in your product description is likely to impact conversions. But often, the first thing that will capture the attention of your target audience is your Amazon images.
The good news? You don’t have to guess which image will attract the most customers. With PickFu, sellers can test the impact of their photos with a perfectly targeted audience. That’s exactly what this seller did in their recent PickFu poll.
There seems to be an app out there for everything, from checking your finances to playing games with friends. As the app marketplace grows increasingly competitive, it’s smart to figure out which app features will motivate your target audience to hit the download button.
In today’s PickFu poll, an app developer asks 50 people which feature would push them to download an app:
Option A: An app to search for bars/pubs based on musical atmosphere
Option B: An app to let you choose which songs will be played in a bar/pub
Option C: An app that helps you to discover which songs are being played in a bar/pub and save them to your Spotify playlists or buy them on iTunes.
While different elements like reviews, product titles, and descriptions come together to make an effective product listing, one thing generally captures our attention quicker than anything else: The Amazon product images.
Your product image provides your audience with useful information about the quality of the product that they’re getting, and what they can expect from your company. It’s no wonder that hundreds of sellers use PickFu to ensure they’re using the right images on Amazon.
In this PickFu poll, the seller wants to find out which image would drive the most clicks on the Amazon search results for a new product. Can you guess which one won?
Deciding what product to sell is just the first challenge that an entrepreneur has to face. Once you’ve got an idea of an item in mind, you also need to choose the coloring, packaging, and design of that product.
Often, it’s easy for businesses to get stuck in their own
minds during this stage of the sales strategy. Entrepreneurs can quickly end up
picking the product design that they like most, rather than adhering to
the preferences of their customers.
But with PickFu, it’s easy to get insight into the kind of items customers actually want to buy. For instance, in this recent PickFu poll, the business owners asked respondents which style of coaster they were most attracted to.