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Rebekah Carter

Which One Won: pizza making tools

It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One …

Food packaging design

How often have you bought food because of its packaging? Even if you weren’t doing so consciously, food packaging design plays a huge role in what we buy to eat. …

Lifestyle vs. product photography — which is more important to feature? Because product photos make a huge impact on your customer’s willingness to buy what you’re selling, you want to …

A nightlight can soothe young children to sleep. But in a crowded marketplace like Amazon, how do sellers capture the attention of their parents? Sellers understand that perfecting an Amazon …

writing headlines for the web

How do you find the right way to market and present your product for sale? What is the most important value proposition you can offer customers? Writing headlines for the …

The smallest change can make a huge difference to your conversion rates: the font in your logo, the brand colors you choose, even the arrangement of words in your Amazon …

When it comes to selling on Amazon, merchants only have a handful of ways to make themselves stand out from competitors. Your product title can make your listing more clickable, …

When you’re building a brand, your logo is an important first impression to customers. Whether online or offline, your logo quickly becomes the calling card of a business. However, judging …

home office photography studio lighting

Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You …