Which One Won? Even subtle changes can improve logo design

The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should leave a lasting impression with customers. A subtle change can take immediately improve logo design, taking it from ‘meh’ to instantly recognizable. 

The creators of Lead My Dog have run a PickFu poll to split test two versions of their logo. At first glance, the logos seem nearly identical. However, there are a couple small differences between each logo – and those small differences had a big impact on the respondents!

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Which One Won: How should you design a book cover about design?

If you write an e-book, you might assume you can get away with spending less time on your book cover than someone who’s publishing a physical book.

But e-book covers matter just as much as physical book covers. When potential customers browse an online selection, the cover is the first thing they see. For some books, covers are especially important because they reflect what the book is selling.

Take this recent PickFu poll, run by the author of a DIY interior design e-book aimed at women. The pollster created a ranked poll on PickFu to find out which of their covers attracted the audience best.

Option A features a book cover with a tidy text box against a clean, modern-looking room. You can’t see a whole lot of the home because the focus is on the tables, but the title and subtitle look professional.

Option B removes the box and shifts the title upward, helping potential readers to see more of the room.


Option C introduces new font colors and shifts a banner of text over the fireplace.

Can you guess which one won?

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Which One Won? Choosing beer name ideas

There are a lot of challenges that an entrepreneur needs to tackle when launching a new company: deciding what you’re going to sell, planning a marketing strategy, researching the right e-commerce platform. But before you can do almost anything else with your company, you’ll need to choose the right brand name. In a cluttered industry like the alcohol accessory sector, beer name ideas can be the key to differentiating yourself from your competition.

In this PickFu poll, a business owner was keen to discover the most appealing name for their beer ice pack brand.

The poll offered three options: Koolaroo, Refreeze, and Sweet Chill. Can you guess which one won?

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Why You Need a Mobile App Business Plan (And How to Make a Good One)

It’s not cheap to build an app. One source says that building a simple functions app like a timer or a tip calculator costs upwards of $10,000. A more complicated app is much more expensive — think a quarter of a million dollars. So to build an app without sinking your finances, you need to create a mobile app business plan.

Before we dive into what that plan should look like, let’s figure out why your brand should develop an app in the first place.

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Which One Won? Understanding what makes a good book title

When someone mentions cyber hackers, you usually think, ugh! Those people who can breach my computer’s privacy and steal my information and money? I stay away from them.

But what if you needed people to see the other side of cyber hackers, and you decided to write a book about it? What type of title would convince readers to look past their negative assumptions and get them to pick up your book?

One author created a PickFu poll to answer this question.

Option A’s title is The Cyber Crisis: Why the Hackers We Fear are the Hackers We Need.

Option B is Cyber Soldiers: How Hackers Can Save Us.

Can you guess which one won?

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How to Sell App Ideas: A Must-Have Guide

If you’ve decided to step into the app developing game, congratulations! You’ve just started a business. And like any other business, you’ll have to find backers or buyers to sell app ideas to.

Maybe you’ve got a brilliant app planned and you want to sell it to someone else to produce. Or maybe you want to dive into the process yourself and see where the journey leads. Either way, you’ll have to:

  • Validate your idea
  • Define your target audience
  • Test a prototype to your target audience

This guide on how to sell app ideas will tell you everything you need to know about selling your app idea to financial backers or potential idea buyers.

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Which One Won? How to name a local business

Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, you can start to narrow down it down to your favorites. When it starts getting challenging to decide on your own, test a couple of business names with a PickFu poll to see which is more popular with an audience of people.

That’s exactly what the business owner in this PickFu poll did. The pollster is building an integrated medicine clinic in the town of Coeur d’Alene, Idaho, and wants to know which business name would be more appealing. 

Option A was Restoration Healthcare and Option B was Coeur d’Health. Option B, of course, was a play on words based on the town Coeur d’Alene. 

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200 Marriage Proposal Stories to Inspire Your Valentine’s Day

Depending on whom you ask, February 14 is either a day to celebrate the best of human relationships or a cynical marketing ploy. Regardless of which side you take, love is uplifting, romantic, hilarious, and terrifying, often at the same time.

Just in time for Valentine’s Day, PickFu gathered a panel of 200 married people to share their proposal stories and rate them on a scale of 1 (least romantic) to 5 (most romantic). Their stories will make you cheer, laugh, and choke up — much like love itself.

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5 E-commerce Website Policies Every Online Business Owner Should Have

Editor’s Note: Thanks to Priyanka Prakash of Fundera for this guest post on e-commerce website policies.

Just like any venture, your e-commerce business needs to outline its policies from the get-go. Because of the technology and processes involved, however, running an online store will require even more policies than your average business. 

When you’re in charge, you’re responsible for setting up all the necessary e-commerce policies for your online business. But what protocols do you need to establish yourself? 

Though the full answer to this question will depend on a variety of factors — like your industry, headquarters location, and your offerings — there are certain policies that every online retail business should consider setting up.

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