When designing an ad, app, book cover, or any piece of marketing, it’s important to consider the target audience. Results froma recent PickFu poll show how filtering a target audience down to a particular age group could provide startling results that may impact product sales and downloads.
In this particular poll, a health company wanted to test two different images for its pregnancy app, Ovia.
A common question polled on PickFu is which featured photo would work better on Amazon. It’s an important question for vendors, especially considering there are over310 million Amazon customers. And given that Amazon sells over12 million products, a company needs to stand out.
The responses from one recentPickFu poll provide fantastic insight into what makes a potential customer click on an item to buy.
Scratch Magic Notes, a creative stencil product, asked 50 respondents, “Which Amazon main photo works better?”
Option A featured a box of the product with the stencils laid out and a sample drawing from the stencils.
Option B showed the same product from a further distance, with the stencils displayed underneath the box.
When marketing a product, it’s important that potential customers have a clear understanding of what the product does. The benefits need to stand out clearly in the ad. But what is the right amount of information to provide?
Option A features a man with defined muscles leaning over to pick up a barbell. The headline “Train More Gain More” is in large, bold text, followed by a detailed description of what the customer could get from the product.
Option B shows a muscular man facing sideways, pushing a large tire over. In the background are the words “Superior Ingredients for Superior Results,” and in the bottom right corner, we see a picture of the supplement pill bottle.
Even the smallest tweaks on the design of a book cover can have a positive impact on book sales. One recent PickFu poll demonstrates how photo editing and object placement can significantly alter the reactions of readers.
Author Amber Zygutis asked the test panel participants which cover they preferred for her novelThe Siren’s Violin. Option A presents a dark red-haired woman staring at readers with alarming, orange-colored eyes. Option B features an underwater shot of a red-haired woman with eyes closed and her head turned to the side. Can you guess which one won?
T-shirt company Honey Coast donates a meal to someone in need for each t-shirt or accessory sold. Honey Coast conducted a test on PickFu of two potential Instagram bios. The test was conducted on a respondent pool of 100 women between the ages of 18-34.
Honey Coast followed the testing best practice of keeping the pages similar in order to only test one thing at a time. The two options displayed the same set of photos and the same tagline, “For honeys who love adventure, positive vibes, and slaying hunger.” However, Option A added a hashtag “#GivingNeverLookedSoSexy” to the tagline, while Option B added a slogan, “Feel sexy. Fill a tummy.”
Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post.
The publishing world earned its reputation for being opaque. If you want even basic data points, like book sales for a given title, you’re forced to cobble together numbers from a variety of sources — Nielsen BookScan, Amazon rankings, etc — just to get a vague estimate.
If you’re an author interested in taking a more analytical approach to your writing and/or publishing, you should know a handful of insights. We’ve listed our top three below, starting with… … Continue reading
An e-commerce seller ran a test on PickFu between two potential seat cushion designs, with an audience of 50 Amazon Prime subscribers. Both designs were black, but one design (Option A) had a plain rectangular shape with rounded corners and a fine mesh covering, while the other (Option B) was more rounded and ergonomic in shape, with indentations for the buttocks, a smooth velour-like covering, and a bright blue infinity-symbol logo. Which seat cushion do you think our test audience preferred? Take a guess, and then read the poll results here.
A crime novelist used PickFu to test two cover designs for his book Whiskey Devils. The respondent pool consisted of 50 people drawn from the general population. Option A featured an orange backdrop with bullet holes and gunsmoke and an evocative illustration of a hand transforming into a gun. Option B featured a subdued and elegant photograph of two shot glasses filled with whiskey on a dimly lit bar top. The publisher asked two questions of respondents: “Which cover is more enticing and eye-catching for a crime novel? Which makes you want to read further?”
A product’s packaging influences how a customer feels about what’s inside, which in turn affects whether she decides to buy it. Therefore, product developers must be conscious of the perceptions their packaging evokes.
Take, for example, this PickFu poll of two different designs for a bamboo cutlery drawer.
Option A features an off-white and green color palette, while Option B is predominantly black with gold foil accents. Can you guess which one won?
The design of a book cover has a huge influence on whether a reader chooses to purchase that book. Therefore, it’s important for authors and publishers to be conscious of a reader’s perception of your cover design.
Take, for example, this PickFu poll of two different book cover designs.
Option A features one person dragging a body through a grove of palm trees, silhouetted against a blue, twilight sky. Option B features a simple silhouette of a cat against a red background. Can you guess which one won?